Brown reflected that IDEO was learning [from OpenIDEO] at a rate that he has not seen Ideo do for a while ... and, according to him, the rate of learning is one of the single most important indicators of sustainability of any organization. Therefore, it is relevant to underlines the pro and cons of such an integration to assess if it is profitable or not to integrate both entities.
On the one hand, sponsors have to understand that OpenIdeo requires them to the extent that they require OpenIdeo. First, in contrast to Ideo, OpenIdeo showcases companies’ work on public forums for free. A second strength comes from the fact that Ideo will keep comprehending customers will and picturing new models according to specific surveys they design but then thanks to OpenIdeo it will open up idea to a large and diverse community which would offer new and original solutions based on those specific studies. This integration would also represent a considerable gain of time and money given that OpenIdeo does not offer financial compensation for community participation but only recognition. Moreover, IDEO's commitments added to the community's energy and skills and the group's has already been tried with great successes on some projects which is logical because with an expansive and diverse community you get commitments you couldn't in any way, shape or form in a typical Ideo project team.
Nevertheless, a normal IDEO team is designed to fabricate more stable, completely framed thoughts since they are working full-time on the task, which is not the case for the OpenIdeo team members. Besides, the solutions from the community have a tendency to only keep tabs on an aspect of the answer rather than encompassing the whole problem. Thus the community often impacts only on some part of the issue instead of offering an entire proper solution. We could also underlines that this integration might cause trouble of