If you want to make a good first impression, you need to pay special attention to the type of paper you are using. However, picking out the correct paper for your project can be confusing and overwhelming. It doesn't help that the industry jargon can confuse many business owners and entrepreneurs. Not understanding what you are hearing or looking at can cost you money, and you can end up making the wrong decision.
In order to help you understand some of the vocabulary of the print world and make better decisions, read on to learn some of the essential commercial print vocabulary words:
A4 Paper - 8.3 x 11.7" ISO standard paper size.
Acid-Free Paper - A paper that will degrade less in time. …show more content…
Mottle - Uneven or spotty ink absorption.
Newsprint - A low-cost, light paper that is used for printing newspapers.
Pica - A typesetting unit of measurement that equals 1/6th of an inch.
PMS - Pantone Color Matching System
Point - Another measurement unit that is equal to 1/72 of an inch. There are 12 points to a pica, and 72 points to an inch.
Pound - A pound in the print industry is defined as the weight of a 500-sheet ream of basic sized paper. So 500 sheets of 20# paper would weigh 20 pounds, as the # symbol represents pounds.
PPI - Stands for pixels per inch.
Press Check - When you view actual printed sheets to give the OK before the full production is started.
Ream - 500 sheets of paper.
RGB - The primary colors of light, red, green and blue. RGB has to be converted to CMYK before it is printed on a printing press.
Satin - Satin falls in between matte and gloss, as it gives off a slight sheen. If you need readability, but want to enhance your images, go with a satin finish.
Uncoated - This type of paper is untreated, so the surface is absorbant, unreflective and dull. Uncoated paper is perfect to write and take notes on. This paper choice is suitable for envelopes, letterheads, and for