What Do You Think Makes A Good Brand
What do you think makes a good brand? How do you recognize a good brand?
Good is a very difficult word used as a description. There are few things that define a successful brand and the most important thing is the relationship that it establishes with its consumers and stakeholders and when that relationship is held and maintained consistently over a period of time, makes a successful brand. Now that relationship could be emotional, could be rational, could be problem solving relationship but as long as that relationship is maintained consistently and the user or the consumer knows that this is the other part of relationship then I believe that is what makes it a successful brand. It is like any relationship: mother-father, husband-wife means you can’t keep changing. The relationship you have can evolve, can grow, they can change little bit but it can’t be a different person suddenly and maintaining that relationship makes a successful brand.
What are the different elements that one has to take into consideration putting in a plan and acting on it?
This question is more relevant today than it was say about 40-50 years ago when becoming a brand itself in an unorganized sector made you of certain standard and quality and gave you a certain definition. In todays market where if you are in a certain business there are multiple players and if you are going to be a startup or beginner in that category……it does find out your differentiation or in that sense define you are, your brand is going to be given the market scenario or space in which you are going to enter. Now what are the things a brand has to identify about itself, first its name, second what does it stand for in the sense that are you just going to be…if there is going to be any product differentiation at all or service differentiation and then three most importantly the reason to exist, I believe every brand must define a reason to exist, it’s to find an ideal. The ideal over rides everything: it over
Good is a very difficult word used as a description. There are few things that define a successful brand and the most important thing is the relationship that it establishes with its consumers and stakeholders and when that relationship is held and maintained consistently over a period of time, makes a successful brand. Now that relationship could be emotional, could be rational, could be problem solving relationship but as long as that relationship is maintained consistently and the user or the consumer knows that this is the other part of relationship then I believe that is what makes it a successful brand. It is like any relationship: mother-father, husband-wife means you can’t keep changing. The relationship you have can evolve, can grow, they can change little bit but it can’t be a different person suddenly and maintaining that relationship makes a successful brand.
What are the different elements that one has to take into consideration putting in a plan and acting on it?
This question is more relevant today than it was say about 40-50 years ago when becoming a brand itself in an unorganized sector made you of certain standard and quality and gave you a certain definition. In todays market where if you are in a certain business there are multiple players and if you are going to be a startup or beginner in that category……it does find out your differentiation or in that sense define you are, your brand is going to be given the market scenario or space in which you are going to enter. Now what are the things a brand has to identify about itself, first its name, second what does it stand for in the sense that are you just going to be…if there is going to be any product differentiation at all or service differentiation and then three most importantly the reason to exist, I believe every brand must define a reason to exist, it’s to find an ideal. The ideal over rides everything: it over