First of all, the connotative meaning of words is the subjective or emotional meaning that a specific word has for speakers and listeners. In other words, the connotative meaning is what the word suggests to a person based on experiences and emotional reactions. For instance, two people may understand the meaning of the word dog. However, one person may have had a pleasant experience with dogs, while another may have been attacked by a dog when he or she was young. As a result, she or he may associates the word dog with a very unpleasant emotion. So, the meaning of the word
dog is different for each of those people. While for one the word dog is associated with pleasant experiences, for other it is associated with unpleasant ones. The personal experiences that each person has had of a word can determine the word's meaning.