(2001) argues that the number of old women in Europe will be higher than girls by 2004. This trend is mainly among the western societies however the level of various cultures, such challenges mostly affects the female gender was the standing emphasis is basically focusing on youth and beauty. Therefore in environment where the young are role models, it is most likely to result in more problems to ageing women thereby declining their values in society(Savage, 2004), Research approves that the media is the root cause of ageing concerns however, the effect of ageing does not stop old women from looking for ways to compete and they involve themselves in anti-ageing mechanisms such as wearing tight pants, high heel shoes, beautiful shape, hair color, short dresses, exercises and those things that feel shameful to the youth (Bedford, 2006)
(2001) argues that the number of old women in Europe will be higher than girls by 2004. This trend is mainly among the western societies however the level of various cultures, such challenges mostly affects the female gender was the standing emphasis is basically focusing on youth and beauty. Therefore in environment where the young are role models, it is most likely to result in more problems to ageing women thereby declining their values in society(Savage, 2004), Research approves that the media is the root cause of ageing concerns however, the effect of ageing does not stop old women from looking for ways to compete and they involve themselves in anti-ageing mechanisms such as wearing tight pants, high heel shoes, beautiful shape, hair color, short dresses, exercises and those things that feel shameful to the youth (Bedford, 2006)