What Is Landon J. Photography's Mission Statement
Landon Smothers
Small Business Management
1. Vision: Landon J. Photography is committed to becoming the most innovative photographer in the Tulsa Metropolitan area. Using an artistic eye and cutting edge tools to make works of art is our ultimate goal
2. Mission Statement: Landon J. Photography is dedicated to capturing the memories and milestones that shape our lives. Through the use of innovative lighting techniques, beautiful scenes, and creative composition, Landon J. Photography makes those moments truly memorable. By focusing on the client and their needs, it allows us to create an image that they will love forever.
3. Core Competences:
a. Achieving an artistic and dramatic look with strobes fired with remote
triggers, allowing us to segment ourselves against the bland, natural light look of most portrait photographers.
b. Keeping costs down by using brand new technology, imported from china, that keeps cost down and a competitive advantage over photographers who use more elaborate studio lighting.
c. Getting more efficient use of location time by utilizing ultra-portable lighting and cameras that set up in seconds, giving the client more choices of poses and composition.
4. Target Market Segment: Landon J. Photography understands the importance of developing relationships with one-time customers in order to create lasting clientele. We will focus our marketing towards women and mothers by working with local boutique shops and bridal stores to gain access to this important market segment. In order to create lasting clientele, we are determined to capture moments such as pregnancy, first day of school, graduation, engagement and other ubiquitous events we all care about. Providing excellent photos during these events will keep the customer coming back.
5. Companies Strengths and Weaknesses: Strengths- A unique look for portrait photography, rapport with the client, mobility during shoots and flexibility of location. Weaknesses- Lack of capital needed to buy high-end equipment, no formal training, no studio to use for indoor portraits. 6. Opportunities and Threats: Opportunities- The Internet boom allows one to reach thousands of people with the click of a button. We will utilize this medium to market, advertise, and network with potential clients. Our portable flash system achieves a magazine look for a Facebook price. With low overhead, we can offer introductory offers and use word of mouth to jumpstart sales. Threats- Competition is a major threat. A large majority of families have digital cameras, however, these leave much to be desired when it comes to quality for important events. The key is to create such special images that the price is justified in the customer’s eyes. Another threat to this business model is a continued recession and high gas prices. With portrait photography being a luxury item, we must guard against these threats with a flexible pricing structure and added value by relinquishing all original files to the client. 7. Key Factors for Success: a. Consistently quality images b. Keeping overhead low by caring for the equipment
c. Gaining trust and rapport with the client in order to keep them coming back
d. Using creative means to advertise via the Internet and its social networking tools such as Myspace and Facebook.
8. Top 5 Competitors – Tulsa Metropolitan Area
a. Miller Photography, Inc millerphotographyinc.com - (918) 587-2505
b. Jon B Petersen Photography Inc jonbpetersen.photoreflect.com - (918) 585-2509
c. Seniors By Andy www.seniorsbyandy.com - (918) 592-2639
d. Chris Humphrey Photographer www.chrishumprey.com - (918) 625-4630
e. Artisan Life Photography www.artisanlife.com - (918) 955-7993 9. Company Goals and Objectives
Goals- To become a leader in portrait photography in the Tulsa metropolitan area, to reach a level of financial independence that allows me to work at photography full-time, and to eventually become a photographer that travels and works on large corporate shoots.
Objectives- To increase clientele to 50 by the end of the first year, to hire a qualified assistant to help with the office work by the end of the second year, and to earn $35,000 in profits by the end of the third year.
Small Business Management
1. Vision: Landon J. Photography is committed to becoming the most innovative photographer in the Tulsa Metropolitan area. Using an artistic eye and cutting edge tools to make works of art is our ultimate goal
2. Mission Statement: Landon J. Photography is dedicated to capturing the memories and milestones that shape our lives. Through the use of innovative lighting techniques, beautiful scenes, and creative composition, Landon J. Photography makes those moments truly memorable. By focusing on the client and their needs, it allows us to create an image that they will love forever.
3. Core Competences:
a. Achieving an artistic and dramatic look with strobes fired with remote
triggers, allowing us to segment ourselves against the bland, natural light look of most portrait photographers.
b. Keeping costs down by using brand new technology, imported from china, that keeps cost down and a competitive advantage over photographers who use more elaborate studio lighting.
c. Getting more efficient use of location time by utilizing ultra-portable lighting and cameras that set up in seconds, giving the client more choices of poses and composition.
4. Target Market Segment: Landon J. Photography understands the importance of developing relationships with one-time customers in order to create lasting clientele. We will focus our marketing towards women and mothers by working with local boutique shops and bridal stores to gain access to this important market segment. In order to create lasting clientele, we are determined to capture moments such as pregnancy, first day of school, graduation, engagement and other ubiquitous events we all care about. Providing excellent photos during these events will keep the customer coming back.
5. Companies Strengths and Weaknesses: Strengths- A unique look for portrait photography, rapport with the client, mobility during shoots and flexibility of location. Weaknesses- Lack of capital needed to buy high-end equipment, no formal training, no studio to use for indoor portraits. 6. Opportunities and Threats: Opportunities- The Internet boom allows one to reach thousands of people with the click of a button. We will utilize this medium to market, advertise, and network with potential clients. Our portable flash system achieves a magazine look for a Facebook price. With low overhead, we can offer introductory offers and use word of mouth to jumpstart sales. Threats- Competition is a major threat. A large majority of families have digital cameras, however, these leave much to be desired when it comes to quality for important events. The key is to create such special images that the price is justified in the customer’s eyes. Another threat to this business model is a continued recession and high gas prices. With portrait photography being a luxury item, we must guard against these threats with a flexible pricing structure and added value by relinquishing all original files to the client. 7. Key Factors for Success: a. Consistently quality images b. Keeping overhead low by caring for the equipment
c. Gaining trust and rapport with the client in order to keep them coming back
d. Using creative means to advertise via the Internet and its social networking tools such as Myspace and Facebook.
8. Top 5 Competitors – Tulsa Metropolitan Area
a. Miller Photography, Inc millerphotographyinc.com - (918) 587-2505
b. Jon B Petersen Photography Inc jonbpetersen.photoreflect.com - (918) 585-2509
c. Seniors By Andy www.seniorsbyandy.com - (918) 592-2639
d. Chris Humphrey Photographer www.chrishumprey.com - (918) 625-4630
e. Artisan Life Photography www.artisanlife.com - (918) 955-7993 9. Company Goals and Objectives
Goals- To become a leader in portrait photography in the Tulsa metropolitan area, to reach a level of financial independence that allows me to work at photography full-time, and to eventually become a photographer that travels and works on large corporate shoots.
Objectives- To increase clientele to 50 by the end of the first year, to hire a qualified assistant to help with the office work by the end of the second year, and to earn $35,000 in profits by the end of the third year.