The social learning theory proposed by Albert Bandura has become perhaps the most influential theory of learning and development. While rooted in many of the basic concepts of traditional learning theory,
Bandura believed that direct reinforcement could not account for all types of learning.
His theory added a social element, arguing that people can learn new information and behaviors by watching other people. Known as observational learning (or modeling), this type of learning can be used to explain a wide variety of behaviors.
Basic Social Learning Concepts
1. People can learn through observation.
Observational Learning
In his famous “Bobo doll” studies, Bandura demonstrated that children learn and imitate behaviors they have observed in other people. The children in Bandura’s studies observed an adult acting violently toward a
Bobo doll. When the children were later allowed to play in a room with the Bobo doll, they began to imitate the aggressive actions they had previously observed.
Bandura identified three basic models of observational learning:
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A live model, which involves an actual individual demonstrating or acting out a behavior.
A verbal instructional model, which involves descriptions and explanations of a behavior.
A symbolic model, which involves real or fictional characters displaying behaviors in books, films, television programs, or online media.
2. Mental states are important to learning.
Intrinsic Reinforcement
Bandura noted that external, environmental reinforcement was not the only factor to influence learning and behavior. He described intrinsic reinforcement as a form of internal reward, such as pride, satisfaction, and a sense of accomplishment. This emphasis on internal thoughts and cognitions helps connect learning theories to cognitive developmental theories. While many textbooks place social learning theory with behavioral theories, Bandura himself describes his approach