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What Is Sustainability

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What Is Sustainability
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Cover Page | 1 | Contents Page | 3 | Executive Summary | 5 | Introduction | 6 | Discussion | | 1. Sustainability 1.1. What is Sustainability? 1.1.1. Growth and Consumption 1.1.2. Social Justice 1.1.3. Environmental and Social Quality 1.1.4. Ethical Frameworks 1.2. Sustainability and Organisational Behaviour 1.2.1. Human Resource Management 1.2.2. Corporate Social Responsibility 1.3. Impact of Sustainability on Motivation 1.3.1. Maslow Hierarchy’s of Needs 1.3.2. Expectancy Theory 2. Sustainability in McDonald’s Corporation 2.1. Corporate Social Responsibility in McDonald’s Corporation 2.2. Economic Responsibility 2.3. Contribution to the Community 2.4. Ethical Responsibility 2.5. Environmental Responsibility 3. Other Strategies for Sustainability 3.1. Supply Chain Strategy 3.2. Transnational Strategy | 7778889910111312131314151616171718 |

Recommendations 1. Sustainable Production 1.1. Environmental Management System (Recommendation 1) 2. Sustainable Marketing 2.1. 4P(s) for the 3P(s) (Recommendation 2) 2.2. Sustainable Supply Chain (Recommendation 3) 3. Sustainable Organisation 3.1. “Change” (Recommendation 4) 3.2. Corporate Governance (Recommendation 5) | 1919192021212123 | Conclusion | 25 | References | 26 |

EXECUTIVE SUMMARY

This report will provide an overview on sustainability, how sustainability impacts the organisational behaviour and the importance of sustainability. McDonald’s is the main company being highlighted in this report.

The need for sustainability greatly affected an organisation’s behaviour, from its employees, managers to the entire organisation. A Triple Bottom Line approach, to which was for an organisation delivered economically, socially and environmentally, is needed for sustainable development.

There are numerous strategies and systems to attain sustainable



References: INTRODUCTION The making of good quality of life for ‘now and future’ generations of humans and non-humans by balancing between economic success, ecology practicality and social justice was the focal point of sustainability (Carroll and Buchholtz, 2009) Source: (Maslow 's Hierarchy of Needs 1943) The sustainability of an organisation consequently affects the safety needs of employees through the desire for job security

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