When the CEO’s Personal Crusade Drives Decisions
The DM Bicycle Company (DMBC) had finally found itself with record hitting orders however, Gino Duncan DMBC’s CEO made it a point in the company’s budget meeting that a majority of the expected revenues will be used for the company’s new Corporate Social Responsibility (CSR) program focusing on Batten disease. This decision has been met with a lot of negative feedback from everyone in the company, they all believe that Gino wants to focus his CSR efforts on finding a cure for his daughter’s disease and that he does not have the company’s best interest in his actions. Carolyn Bridges, DM Bicycle Company’s HR director has to make it a point to set Gino straight.
First and foremost, Carolyn needs to get more people on her side to be able to convince Gino but, considering that a number of employees from Jim Mitner, DMBC’s CFO to some of the front liners of the company, have the same concers. Carolyn, as the HR director she is in charge of employee morale, development and compensation should act as the spokesperson and representative of the workforce. She should confront Gino about how the employees feel about: (1) Gino prioritizing the budget on a CSR project to find a cure for his daughters disease which is backed up by his decision to set their current CSR program “Ride for Life”, a hard worked for program which had successfully raised employee morale and company public relations; on hold, (2) if participation in the new CSR will affect their evaluation and promotion, (3) and the scare of not having a CEO totally on board for the growth and benefit of the company. If left unattended the company might find employee morale falling and productivity down at a time the company needs a well-oiled workforce to meet the record rate demands it is currently faced with. Carolyn needs to make it a point that we keep employee morale high at this very critical transition point of the company. Moreover, Carolyn has to get others like Jim Miniter, DMBC’s CFO, and Gino’s close
First and foremost, Carolyn needs to get more people on her side to be able to convince Gino but, considering that a number of employees from Jim Mitner, DMBC’s CFO to some of the front liners of the company, have the same concers. Carolyn, as the HR director she is in charge of employee morale, development and compensation should act as the spokesperson and representative of the workforce. She should confront Gino about how the employees feel about: (1) Gino prioritizing the budget on a CSR project to find a cure for his daughters disease which is backed up by his decision to set their current CSR program “Ride for Life”, a hard worked for program which had successfully raised employee morale and company public relations; on hold, (2) if participation in the new CSR will affect their evaluation and promotion, (3) and the scare of not having a CEO totally on board for the growth and benefit of the company. If left unattended the company might find employee morale falling and productivity down at a time the company needs a well-oiled workforce to meet the record rate demands it is currently faced with. Carolyn needs to make it a point that we keep employee morale high at this very critical transition point of the company. Moreover, Carolyn has to get others like Jim Miniter, DMBC’s CFO, and Gino’s close