Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa- aaaaaaaaaaaaaaaaaarrrrrrrghhhhhhhhh!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Chapter II
REVIEW OF RELATED LITERATURE AND STUDIES
The chapter deals with a review of related literature and studies that have significant to the present study. The review consists of both local and foreign literature and studies that provided the background for the solution to the problems pertinent to the study.
Local Literature In the Philippines the studies conducted in the area of computer technology. Application and usage are in the primary stage when compared with Western Countries But according to authorities. The future of computer in the Philippines will soon be equitable to that In Western Countries. Most of the current successful companies are already using computer in their different business operations like marketing, finance and production. According to Aquino (1987), computers have invaded many sectors of the Philippine business world, and marketing is one area of the business where the importance of computer application is increasing day by day. In the latest decades of the Millenium, winning organization are those which are willing to integrate business strategy and computer information technology in plying their