Whole Foods Customer Ambivalence Analysis

This is a factor that is used to determine the weight of the decisions that the customers makes. It applies to both the customers and the businesses. It offers involvement and ambivalence to the customer and the business (S, 2010). Customer involvement is very crucial for the business products and services. The level of customer ambivalence is also crucial while discussing the issue of customer lifetime value. Usually there are advantages and disadvantages in regard to unstable and balanced customers. Whole Foods have to ensure that their products are favorable to the clients as compared to products of other firms so as to ensure that during the time of comparison, the customers will stick to Whole Foods
products.