Whole Foods Market in 2008: Vision, Core Values, and Strategy
Running head: CASE STUDY ANALYSIS FOR WHOLE FOODS MARKET
Case Study Analysis for Whole Foods Market
Abstract
This paper is an analysis of Whole Foods Market’s vision, core values, and business strategy. It lays out the type of strategy that Whole Foods Market utilizes, what parts of this strategy work and what parts could use improvement. This case study analysis concludes that Whole Foods Market has a very good business strategy, has a strong, clear vision, and lives by its core values. With only a few minor recommendations, Whole Foods Market can and should climb its way back to the top.
Case Study Analysis for Whole Foods Market Whole Foods Market captured around 11 percent of the total natural or organic sales from the total U.S. grocery store market in 2007 (Gamble, Strickland, and Thompson, 2010). That is quite a lot of market share for one grocery store chain. In order to be successful, a business entity must have a strategy, or “a series of competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully, conduct operations, and achieve the targeted levels of organizational performance” (Gamble et al. (2010), p. 6). This case analysis will attempt to “dig in” to the strategy of Whole Foods Market and determine whether or not Whole Foods Market has attained a “sustainable competitive advantage” (Gamble et al. (2010), p. 7) with the strategic moves they have chosen.
Chief Elements of Whole Foods Market’s Strategy There are a number of really good strategic moves that Whole Foods Market has put into place that has contributed to its success.
Quality Standards and Customer Commitments Whole Foods Market is in the business to “sell the highest quality foods we can find at the most competitive prices possible” (Gamble et al. (2010), p. C-13). Whole Foods Market makes it a priority to evaluate the food choices it makes and ensure that these foods rate highly in
Case Study Analysis for Whole Foods Market
Abstract
This paper is an analysis of Whole Foods Market’s vision, core values, and business strategy. It lays out the type of strategy that Whole Foods Market utilizes, what parts of this strategy work and what parts could use improvement. This case study analysis concludes that Whole Foods Market has a very good business strategy, has a strong, clear vision, and lives by its core values. With only a few minor recommendations, Whole Foods Market can and should climb its way back to the top.
Case Study Analysis for Whole Foods Market Whole Foods Market captured around 11 percent of the total natural or organic sales from the total U.S. grocery store market in 2007 (Gamble, Strickland, and Thompson, 2010). That is quite a lot of market share for one grocery store chain. In order to be successful, a business entity must have a strategy, or “a series of competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully, conduct operations, and achieve the targeted levels of organizational performance” (Gamble et al. (2010), p. 6). This case analysis will attempt to “dig in” to the strategy of Whole Foods Market and determine whether or not Whole Foods Market has attained a “sustainable competitive advantage” (Gamble et al. (2010), p. 7) with the strategic moves they have chosen.
Chief Elements of Whole Foods Market’s Strategy There are a number of really good strategic moves that Whole Foods Market has put into place that has contributed to its success.
Quality Standards and Customer Commitments Whole Foods Market is in the business to “sell the highest quality foods we can find at the most competitive prices possible” (Gamble et al. (2010), p. C-13). Whole Foods Market makes it a priority to evaluate the food choices it makes and ensure that these foods rate highly in
References: Gamble, John E., Strickland, A.J., Thompson, Arthur A., (2010). Crafting and Executing Strategy: The Quest for Competitive Advantage. New York, NY. McGraw Hill Irwin.