Organics on The Go is an innovative start-up company that offers high quality, fairly priced, 100 percent all organic products for the on the go individual. These products are crafted to meet the specific needs and wants of a carefully selected target market. The demand for organics at large is strong and growing providing an excellent opportunity for success with a business that relies on a carefully crafted holistic marketing plan. Organics on The Go has developed an intricate holistic marketing plan that incorporates a comprehensive IMC approach to ensure success for the company at large and ensure all financial objectives are met. A marketing schedule, coupled with strategic audits will further help to bolster demand for the product line and evaluate and ensure energy and equity are built into the brand over the coming year. Included in the plan is a contingency program that strategically aligns all departments to the overall mission with strategic executive leadership to overcome potential upheavals, or problems that may arise from a number of outside factors. Based upon this, Organics on The Go plans for a successful, profitable year due to an exceptional marketing platform via this plan.…
Kudler Fine Foods (Kudler), a gourmet shop, has recently decided to add organic produce to its product line up and implement a catering service. Actuating this business venture will affect Kudler 's suppliers, employees, and consumers. The focus of this paper is to explore how changes in technology have created business opportunities for Kudler, identify the strategy that Kudler should pursue, explore some of the tactics the organization should implement to realize the strategy, and review the role of management.…
Whole Food Market has become the largest retailer of natural foods in the United States. The company's fundamental values are the commitment to promoting sustainable food production practices and social responsibility; meanwhile, they also generate significant profits to satisfy the requirements of the traditional bottom…
The cornerstone of Whole Food’s strategy is to carry the highest quality, lowest processed-foods, and the most flavorful and natural preserved foods available. Whole Foods deepest purpose is to help support the health, well being, and healing of people (customers, the Whole Foods team, and businesses) and the planet. John Mackey, cofounder and CEO of Whole Foods, attributes the rapid growth and success of Whole Foods to developing and maintaining a uniquely mission-driven company; a company that is highly selective about what is sold, that remains dedicated to its core values and high quality standards, and is committed to sustainable agriculture. Whole Foods wanted to be the international brand for natural and organic foods and be the best food retailer in every community in which Whole Foods Markets were located. The chief elements of Whole Foods strategy are as follows:…
Whole Foods competitive advantage is its broad product offerings; it offers broad selection of perishable foods which is designed to appeal to both natural foods and gourmet shoppers. In addition to that the company prides itself in offering a wide variety range of products that include a range of produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, specialty (beer, wine and cheese), coffee and tea, nutritional supplements, vitamins, body care, educational products such as books, floral items, pet products and household products. Whole Foods ability to be able to offer these range of products at all its locations has enabled the company to continue to stay competitive and maintain a…
Thompson, A.A., Peteraf, M.A., Gamble, J.E., Stickland, A.J. (2010). Crafting and executing strategy. New York, NY: McGraw-Hill/Irwin Companies.…
Prior to the recession of 2008, Whole Foods’ strategy focused on Growth, Store Location, Product Line, and Pricing. After going public in 1991, Whole Foods implemented a Growth strategy that included opening new stores and acquiring smaller chains in attractive markets. Store Location strategy involved finding locations in affluent, urban areas. High traffic shopping destinations and prime real estate spots were part of this Location strategy. The strongest strategic element Whole Foods adopted was its Product Line. Whole Foods specialized in a huge selection of organic and natural foods not found in traditional grocers. Pricing strategy for Whole Foods aimed to be competitive. A majority of its private label foods…
Also the company has the highest quality standards for its products. WFM’s mission and core values state, “We have high standards and our goal is to sell the highest quality products we possibly can. We define quality by evaluating the ingredients, freshness, safety, taste, nutritive value and appearance of all of the products we carry. We are buying agents for our customers and not the selling agents for the manufacturers.” (Whole Foods Market) This allows WFM to stand out from its competitors that offer cheaper products but are lower quality. This reputation as a high-end natural and organic seller also allows WFM to charge premium prices for its premium products and not have to compete based on price with the likes of Walmart Price Chopper and Hanford. WFM also has a reputation as a high quality seller of natural and organic goods that appeals to the health conscious above average income earners. WFM has global brand recognition that would allow it to transition smoothly into global markets that are looking for more natural and organic…
1. The chief elements of the strategy that Whole Foods Market is pursuing are whole foods, whole people, and whole planet. The whole foods portion describes the type of product being offered. The products are as close to natural as possible. Whole people describe the type of environment the employees have at Whole Foods Market. The employees are treated fairly, passionate, and highly motivated. Lastly, whole planet refers to the responsibility companies and individuals have on the planet. Practices like sustainable agriculture helps protect the environment and farming.…
Overall the financial data presented above indicates that the performance of Whole Foods Market constantly improved since 2009. First of all, between the years 2009 to 2011, Whole Foods Market’s sales increased by 20%. Regardless of the high increase in sales during the two three financial years (2009-2011) Whole Foods Market profit margin, stayed almost the same with a slight improvement of 0.69%. Nevertheless, WFM profit margin is 27% greater than the industry average (25.47%). Which means that WFM had keeps a decent profit on every dollar of sales (34.99% as of Sep 2011). In addition to that, the significant increase in WFM’s net income (57% increase), strengthen the assessment that WFM performs well and enjoys superior financial health…
Whole Foods is a recognized as a brand known for providing the best organic and natural food. Internal matters can discomfort corporations because it jeopardizes how investors and customer perceive the company. It’s necessary to understand the roots of the decisions taken from the company by analyzing their mission statement. A mission statement reminds managers, employees, and stakeholders the purpose and primary objectives of the organization. In the mission statement from the company’s 2016 10-k, it states that “Whole Foods aims to set the standards of excellence in food retailing. Our success is measured by customer satisfaction, team member happiness and excellence, return on invested capital, active environmental stewardship, service in our local and global communities, and win-win supplier partnerships, among other things.” Whole Foods allows stores to operate differently, empowering the managers to make decisions and giving them the freedom to perform activities independently. Nevertheless, managers need to follow corporation guidelines, report and measure performance. They must act in the best interest of the company to achieve the objectives. The CEO and top management should always remind and emphasize the mission statement to the staff. All four functions must work together to…
* Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. In 2009, the sales total $8 billion and had 289 stores in the U.S. The Whole Foods Market plans to come up with strategies to help improve the company but to do so understanding the core values plays a major role in the company’s planning. The strategies they want to improve the growth strategy, store location strategy, product line strategy, pricing, control expenses, and merchandising strategy. This company values keeping all its products natural meaning minimally processed, largely or completely free of artificial ingredients, preservatives, and other non-naturally occurring chemicals, and as near to their whole, natural state as possible.…
From the fairly humble beginning of being a one-store entrepreneur living on the third floor and taking baths in the dishwasher, John Mackey has seen his 1978 Safer Way grocery store grow into an $8 billion a year corporation. As of September 2008, Whole Foods had 264 stores in the United States, six in Canada, and five in the United Kingdom. Whole Food’s is now the leading chain of natural food supermarkets in the United States. The company 's stores average 28,500 square feet in size and feature foods that are free from artificial preservatives, colors, flavors, and sweeteners. They also offer many organically grown products. Many locations include in-store cafes and juice bars. Whole Foods has also developed a growing line of private label products such as organic pasta, freshly roasted nut butters, oak-aged wine vinegars, and aromatic teas. After the company was founded in 1980 with a single store, it grew dramatically into a chain of more than 130 stores in 25 states, the District of Columbia, and Canada. It is a Fortune 1000 company, ranked as the 41st largest U.S. supermarket and the 730th largest U.S. company overall. There are few companies that attract the kind of following Whole Foods and its CEO/founder has both among its customers and the national media. Their corporate website averages more than 50,000 visitors a day. Through a long series of acquisitions, John Mackey has created a niche retailer which enjoys lofty profits in a very price competitive industry that is typically characterized by accordingly low profit margins. Whole Foods had 275 stores, and 50,000 plus team members in 2008 with a goal of 1,000 stores open in the future (Whole Foods Market, 2008a).This ever-evolving, often controversial organic retailer is facing several major strategic issues in both its external and internal…
Is Whole Foods’ strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry?…
1.3 Introduction and Background Company: WFM 1.3.1 Introduction Whole Foods Market is a supermarket chain specially dedicated to selling organic and natural products, the chain has now been in business for over 34 years offering products of the highest quality to its customers. To Whole Foods Market, customer service and product quality are essential. The supermarket chain currently has over 380 stores throughout the United States, Canada and the UK. Whole Foods Market, has a vision to become a national brand synonymous with natural and organic products, but at the same time be the supermarket offering the best products for their community. 1.3.2 Background…