What Is Whole Foods Market?

In the city of Austin, Texas. Whole Foods Market opened its doors to the public for the first time in 1980. Whole Foods wanted to create a new concept in the area of the supermarket. The idea of Whole Foods was selling natural and organic products. It was then that took to the Aventura opening this new concept of supermarkets mainly offering natural and organic products in its stores, regardless of price. With only 19 employees Whole Foods opened its doors a little over 30 years. Whole Foods is considered as one of the supermarkets with the highest selection in organic and natural products, besides having international presence.
Whole Foods is proud of the growth that has taken supermarket chain in recent years, as it enjoys great recognition
in states like Texas, Illinois, and Alabama just to mention some states and also has a international presence. Putting Whole Foods as one of the best supermarkets offering natural and organic products.
To Whole Foods Market attention and customer satisfaction is essential, so they want to attract all types of customers, not just people who buy natural and organic products.
1.3 Introduction and Background Company: WFM

1.3.1 Introduction
Whole Foods Market is a supermarket chain specially dedicated to selling organic and natural products, the chain has now been in business for over 34 years offering products of the highest quality to its customers. To Whole Foods Market, customer service and product quality are essential. The supermarket chain currently has over 380 stores throughout the United States, Canada and the UK. Whole Foods Market, has a vision to become a national brand synonymous with natural and organic products, but at the same time be the supermarket offering the best products for their community.

1.3.2 Background
In the year 1978, John Mackey opened a health food store called "SaferWay Natural Foods". Two years later the name was changed to "Whole Foods Market". John Mackey, is currently CEO and co-founder of Whole Foods Market and is headquartered in Austin, Texas. Thanks to the rapid growth the company currently has more than 78,400 employees. In the industry of organic and natural products we mention that Whole Foods is placed in a very privileged place and has a great reputation. In 2002, Whole Foods opened its doors for the first time in Canada and later in 2004, Whole Foods Market, with the acquisition of seven stores "Fresh & Wild" was expanded to the
UK, so have achieved in two continents.
2.1 Politics, rules and regulations.
The organic USDA certification is one of the most expensive and require a number of conditions to obtain it, is why when a company is worthy of this certification, automatically reflected in the trust that customers feel as they reflected in increasing sales, but in this case to be an expensive certification, Whole Food is aware that not all providers will be able to obtain this type of certification, and if they succeed will be forced to raise the cost of their products, and this could affect sales of Whole Foods due to increased product sales could be affected.
2.2 Economy
As far as the economy is concerned Whole Food needs to grow net income and reduce costs, while they have to increase revenues and reduce capital and implement the sale of shares.
Because of Whole Food recession need to take a form of growing traditional, to have a stable gain and turn them into net income. Thus, Whole Food could open more small stores which are also trying to implement equipment that has low power consumption because Whole Foods is participating US Department of Energy's (DOE). Furthermore Whole Foods has to negotiate with its suppliers to reduce the cost of products and so the store can offer better prices to their customers and thus increase sales and get more profits and so to raise
capital.
2.3 Social and culture
Whole Food creates strategies to the type of consumers who are interested in chemical free products because they create an additional flavor and they prefer products made from natural products, Whole Foods creates a cultural connection where middle-class families can benefit , to be able to purchase their products. As for social employees MUST have benefits like Medicare and Medicaid and maintain a fair retirement.
Whole Foods Market is committed to donate 5% of its annual sales to charitable causes, each of the stores is authorized to make grants to local charities either donating food, money and even labor, where four times a year is donate 5% of total sales that day, but apart from the aforementioned grants annually. Whole Foods created two foundations in 2005 DESIGNED try to solve global problems. Of the foundations is "Animal Compassion" which is responsible for improving the quality of life of farm animals. Another foundations is "Whole Planet Foundation" working hard to end poverty in rural communities in the world and became engaged in 2006 to donate 10 million dollars in loans to local farmers at very low interest rates. In 2007 he was awarded the first loan to a farmer.
2.4 Technology
Whole Food Market should take advantage of technology and implement online sales to meet the needs of customers who do not have the opportunity to go personally to make the purchase and especially for older people who already for various reasons can not leave their homes. Another advantage, talking about technology is the implementation of equipment that reduces energy use, as currently in Whole Foods stores, 50% used less energy in the store that is currently required in the standards 90.1-2004