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Whole Foods - Swot & Porter's Five
Whole Food’s Strategic Analysis Case Study
September 11, 2011

Table of Contents
Whole Food’s Strategic Analysis Case Study 3
Whole Foods Winning Strategy 4
Whole Foods Vision and Core Values 6
Whole Foods Competitive Advantage 7
Whole Foods Market Financially Sound 10
Whole Foods Strategic Recommendations 13
Reference 15

Table of Figures
Figure 1: Whole Foods Market - SWOT analysis 3
Figure 2: Porter’s Five Forces Summary 8 Figure 3: Whole Foods Market - Trend Analysis…………………………………………..10
Figure 4: Whole Foods Market - Profitability ratios 11
Figure 5: Whole Foods Market – Liquidity, Debt and Activity ratios 12

Whole Food’s Strategic Analysis Case Study
Whole Foods Market the world’s largest supermarket chain of natural and organic foods has commissioned our firm to provide actionable recommendations that will add value to Whole Foods product base as it pertains to their marketplace growth, operations and strategic direction. The following SWOT analysis highlights the current situation of Whole Foods Market (WFM).
Internal Environment STRENGTHS WEAKNESS 1) Industry leader in the organic and natural foods markets with over $8 billion in sales and an approximate 1% share of the total grocery sales in 2009 (Thompson, Peteraf, Gamble, & Strickland, 2012). 1) Consumers continue to associate Whole Food’s with their Whole Paycheck. 2) A highly skilled work force grown organically and through strategic acquisitions that is incented to operate profitable stores that achieve organizational objectives. 2) Higher overall labor costs compared to chain competitor 's 3) Superior reputation based on the variety and quality of organic products available 3) Limited international expansion, especially the “hot” German market.
External Environment OPPORTUNITIES THREATS 1) Growth in the existing market as consumers demand for organic products continues to increase at greater than 10% vs.

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