Why Did Cohon Feel The Soviet Union In The 1980's

What was the political, social, and legal environment of the Soviet Union in the late 1980s?
- The Soviet Union’s push to industrialize no matter the cost ultimately led to frequent shortages of food and other consumer good. Bread lines were a common site throughout the 1970s and 1980s. As can be seen, the divide between wealth of the Politburo and poverty of Soviet citizens created backlash and younger people refused to adopt the Communist Party ideology as the generations before them previously did. In addition, due to isolation caused by US President Ronald Regan, Soviet Union’s oil and gas revenue dropped causing USSR to lose control on Eastern Europe. Though there were reforms in place, Gorbachev’s reforms were slow bearing and evidently aided in the collapse of the Union and led way for independence movements with the loosening of control. https://www.history.com/topics/history-of-the-soviet-union Why did Cohon feel a McDonalds in Russia could be successful?
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After this experience Cohon could see how Soviet Union could become a potential market, especially through their eating habits. He would also be a pioneer in this market being as there was no prior fast food restaurants within Russia. He worked with Glen Steeves, the chairman of McDonald’s Russia, to develop a McDonald’s that would best fit Russia. Finally, Cohon’s idea was picked up by Soviet President as an introduction to economic