in structure and culture the staff were pressured to increase performance (sales) and the staff no longer had local authority regarding store operations such as providing additional discounts, providing discounts on items not on sale, etc. These changes were the root causes that led to the misunderstanding between Norma’s intentions and Filene’s Basement management. Filene’s Basement therefore interpreted Norma’s actions and suggestions as complaints. Additionally, Filene’s Basement was justified in their decision due to Norma’s chosen method of communicating her suggestions to Filene’s Basement management. Norma’s way of approaching the CEO/CFO unannounced at their office frequently was justifiably not well received. Unfortunately, Norma did not realize this method was not an appropriate way of providing feedback. Lastly, as it is evident in the case that Norma was frequently returning items, she probably generated low revenue. With the changes in corporate structure at Filene’s Basement focused more on profit, and therefore identified Norma as a low-profit customer due to her frequent returns.
in structure and culture the staff were pressured to increase performance (sales) and the staff no longer had local authority regarding store operations such as providing additional discounts, providing discounts on items not on sale, etc. These changes were the root causes that led to the misunderstanding between Norma’s intentions and Filene’s Basement management. Filene’s Basement therefore interpreted Norma’s actions and suggestions as complaints. Additionally, Filene’s Basement was justified in their decision due to Norma’s chosen method of communicating her suggestions to Filene’s Basement management. Norma’s way of approaching the CEO/CFO unannounced at their office frequently was justifiably not well received. Unfortunately, Norma did not realize this method was not an appropriate way of providing feedback. Lastly, as it is evident in the case that Norma was frequently returning items, she probably generated low revenue. With the changes in corporate structure at Filene’s Basement focused more on profit, and therefore identified Norma as a low-profit customer due to her frequent returns.