Respondent: I think golf is an old game and some things are very traditional about it.
Interviewer: (61:15) How does golf come across? If golf is the main character in this spot, how did they come across here as golf?
Respondent: Like a reliable friend that you can always go enjoy a round of golf with.
Interviewer: (61:31) Is it a fun friend, a social friend, a more serious friend?
Respondent: Yes, it’s fun and serious at the same time. Golf for some people is serious, but you can always still have a great time.
Interviewer: (61:49) Your take on this one?
Respondent: I agree. I think it is what you make it, and I think they did show a lot of diversity there. Different people playing. I think that they didn't explain the …show more content…
Respondent: I think some of the pictures in this one were a bit more lighthearted, like the llamas.
Interviewer: (62:35) Why is there a picture of llamas in a golf commercial?
Respondent: It just makes it fun, and then there were more serious pictures in there of people being more serious golfing. It makes it spread throughout, not just everyone has to wear golf attire and be super serious. It’s saying golf is simple. “Just do these couple of things and anyone can play.”
Respondent: I get the whole global inclusiveness happy kumbaya let’s hold hands. That's great. I like that aspect of all of this, but I didn't like there were 10 people in the dirt around the golf ball and it was just weird. I don't get it. That's not a round. I love the driving range shot, that's cool. But the whole message, and the dog on the course? That's not allowed. I love the llama. I think that's hilarious. If they want fun stuff, have the cool golf boards and the guy is driving by hitting it. Some of that.
Interviewer: (63:47) What was the message of this one? What were they trying to say in this …show more content…
They are slow, so you don't have to have a golf cart. It doesn't matter how fast you get there. Some people are fast, some people are slow. You just take your time. It is like learning at your own pace. As long as you follow these simple rules.
Interviewer: (64:14) What’s with the simple rules? I heard several of you mention it. I know they said that, but what is that all