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wiiu target market
Trend 1
Technical
The provision of ‘second screen’ gaming
One of this years’ trend in the game industry is introducing second-screen integration. We saw a lot of those coming out on E3 by console makers as well as publishers. “Microsoft revealed much more information on the interaction between tablets running Smart Glass and Xbox One games. In Roman action-adventure game Ryse, for example, players can use tablets to watch friends ' concurrent progress through different levels, along with videos of their conquests. In Xbox One 's Project Spark, a game-creation game, players can use tablets in concert with the controller to create your game world. Second screens are becoming very important because of the changes in how people interact with the technology.

Recommendation 1
The Evolved Second Screen
In order to improve the system Nintendo developed a tablet with a screen so that gamers can play not only using a TV, but as well to play offline on the tablet. Screen-gaming is very convenient while a gamer has no access to a bigger screen. Recommendation would be to have multiple tablets/controllers so that multiple players can access the game and play together as a team or against each other.

Works Cited 1: http://mashable.com/2013/06/19/gaming-tech-trends/ http://www.el33tonline.com/feature/2013/08/19/top-eight-videogame-trends-well-see-during-gamescom-2013/

Trend 2
Social- obesity
Obesity has become a huge problem in a modern society. A lot of kids and young adults are overweight due to multiple factors. One of those factors causing obesity is a lack of daily exercise. Modern trend of playing video games and sitting in front of the computer for hours keeps people indoors so they don’t burn enough calories, plus snacking while playing isn’t helping at all.i
Recommendation 2
Due to overall growing concerns around video games and health issues, Nintendo has come out with Active Video games, such as Wii Sport and Wii Fit. Both of those games are



Cited: 3: http://www.usatoday.com/story/tech/gaming/2013/09/18/nintendo-free-wii-fit-u/2830435/

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