Work

Section 1:
Introduction
With the support of government and changing trend of citizens towards environmental friendly solution, waste management service is a growing industry in Malaysia. Cofounders of Zero Waste Management has notice the business opportunity that appear and is proposing to operate in a 90,000 square foot factory located in Pulau Pinang, Malaysia, and the date of business commencement will be on 1st January 2014. The company is a company that aim in providing the right recycling and disposal solution to the dearest customers. The main activities that the company will involve is to handle food waste, recycle paper, paper carton and recycle used plastic into raw material. Zero Waste Management aims to provide the customers with tailor made service according to the companies’ needs through proper discussion and recommendation of waste handling.

Zero Waste Management’s cofounders are Violet Chia, age 26, Loh Lean Kwoon, age 27, Tan Hui Swan, age 28, Ng Hwooi Yin, age 27 and Oh Woei Haur, age 26. Violet Chia can be reached by phone at [phone] or via e-mail at [e-mail]

Section 2:
Purpose
This business idea initializes by five business partners, whom agree to contribute a total of RM125,000.00 to initiate this company. However, an additional amount of RM500,000.00 is needed to further establish this company. For this reason, the objective of this business plan is to obtain a business loan from financial institution or lender. Apart from that, we also aim to look for potential investor or business partner to become part of Zero Waste Management family.

Following is the details of bank for Zero Waste Management:
Bank Name: CIMB Bank Berhad
Type of Account: Joint Account
Bank Account Number: 0853-0000327-05-2

Section 3:
Business Background

|Name of Company: |Zero Waste Management Sdn. Bhd. |
|Address: |12-14, Jalan Perindustrian Valdor, Kawasan Perindustrian Valdor, 14110 Simpang Ampat, Pulau Pinang. |
|Telephone Number: |016-313 6570 |
|Email Address: |[e-mail] |
|Type of Business: |Waste management |
|Main Activities: |Housekeeping service, recycling, waste disposal service |
|Date of Registration: |1st August 2013 |
|Number of Registration: |037033800-P |
|Date of Commencement: |1st January 2014 |
|Owners’ Capital: |RM 125,000.00 |

Shareholders’ Names and Addresses:
|Name |Address |
|Violet Chia Mei Chin |40-11, Island Glades, 11700 Pulau Pinang. |
|Loh Lean Kwoon |20-2-4 Lintang Slim, 11600 Pulau Pinang. |
|Tan Hui Swan |6-19, Jalan 10/38F, Taman Segambut Aman, 11700 Pulau Pinang. |
|Ng Hwooi Yin |Springfield Condo BA1-3, Lorong Kenari, Sungai Ara, 11900 Pulau Pinang. |
|Oh Woei Haur |23-14-27 Taman Lone Pine, 11600 Pulau Pinang. |

Section 4:
Background of Owners

Zero Waste Management fully owned by 5 shareholders. The backgrounds of the shareholders are shown as below: i)
|Name: |Violet Chia Mei Chin |
|Identity Card Number: |870904-07-5298 |
|Permanent Address: |40-11, Island Glades, 11700 Pulau Pinang. |
|Telephone Number: |016-313 6570 |
|Date of Birth: |4th September 1987 |
|Age: |26 |
|Marital Status: |Single |
|Academic Qualification: |Bachelor of Industrial and Systems Engineering with Honors, National University |
| |of Singapore (NUS) |
|Course Attended: |Solid Waste Management by UNESCO-IHE Institute for Water Education |
|Skills: |Leadership skill |
| |Team management |
| |Marketing skills |
|Experience: |Experience as a marketing manager in a waste management company located in Klang|
| |Valley |
|Present Occupation: |Marketing Manager |
|Previous Business Experience |Marketing Manager Assistant in Victory Waste Sdn. Bhd. |

ii)
|Name: |Loh Lean Kwoon |
|Identity Card Number: |860619-07-5354 |
|Permanent Address: |20-2-4 Lintang Slim, 11600 Pulau Pinang. |
|Telephone Number: |016-439 1989 |
|Date of Birth: |19th June 1986 |
|Age: |27 |
|Marital Status: |Single |
|Academic Qualification: |Bachelor Degree in Finance, Universiti Utara Malaysia |
|Course Attended: |2013 Finance courses, organized by the Malaysian Financial |
|Skills: |Financial management skill |
| |Programming skill |
| |Analytical skill |
|Experience: |Contribute to audit planning and process in a South African municipality |
|Present Occupation: |Financial Manager |
|Previous Business Experience: |Soon Tatt Enterprise |

iii)
|Name: |Tan Hui Swan |
|Identity Card Number: |850423-07-5062 |
|Permanent Address: |6-19, Jalan 10/38F, Taman Segambut Aman, 11700 Pulau Pinang. |
|Telephone Number: |017-612 9906 |
|Date of Birth: |23rd April 1985 |
|Age: |28 |
|Marital Status: |Married |
|Academic Qualification: |Master of Business Administration (General), Universiti Utara Malaysia |
|Courses Attended: |2011 Business Writing and Minute Taking Workshop at Singapore |
|Skills: |Administrative skill |
| |Interpersonal skill |
| |Planning skill |
|Experiences: |3 years of experience in managing administration team at Century Recycle Sdn. |
| |Bhd. |
|Present Occupation: |Administration Manager |
|Previous Business Experience: |Management analyst at Century Recycle Sdn. Bhd. |

iv)
|Name: |Ng Hwooi Yin |
|Identity Card Number: |861019-07-5000 |
|Permanent Address: |Springfield Condo BA1-3, Lorong Kenari, Sungai Ara, 11900 Pulau Pinang. |
|Telephone Number: |012-486 1281 |
|Date of Birth: |19th October 1986 |
|Age: |27 |
|Marital Status: |Single |
|Academic Qualification: |Bachelor of Business (Marketing with Multimedia) (Hons.), Nanyang Technological|
| |University |
|Courses Attended: |2013 Marketing & Communications Workshop at Los Angeles, CA. |
| |Environmental Technology for Sustainable Development by UNESCO-IHE Institute |
| |for Water Education |
|Skills: |Marketing skill |
| |Client service skill |
| |Presentation skill |
|Experiences: |Working with product development teams and managing launch campaigns for new |
| |products at IBM. |
|Present Occupation: |Marketing Manager |
|Previous Business Experience: |Marketing Coordinator at International Business Machines (IBM) |

v)
|Name: |Oh Woei Haur |
|Identity Card Number: |870302-07-5635 |
|Permanent Address: |23-14-27 Taman Lone Pine, 11600 Pulau Pinang. |
|Telephone Number: |016-481 0305 |
|Date of Birth: |2nd March 1987 |
|Age: |26 |
|Marital Status: |Single |
|Academic Qualification: |Bachelor of Business Administration (BBA), Universiti of Malaya |
|Courses Attended: |Waste Management and Resource Efficiency Course by SQEM Ltd. |
|Skills: |Planning and organizing |
| |Decision making |
| |Communication skills, team management |
|Experiences: |Knowledge and experience in organizational effectiveness and operations |
| |management |
|Present Occupation: |Operation Supervisor |
|Previous Business Experience: |Waste management in SunTech Sdn Bhd |

Section 5:

Administration Plan

5.1 Vision Statement

Zero Waste Management envisions create a world without waste. We believe that different customers will have different needs, and services that fulfil customers’ needs will create a profitable income. For this reason, we aim to provide our customers with the most effective tailored made waste management services. We believe and hope that by doing that, our services are able to protect the environment and the quality of life.

5.2 Objectives

Currently, Zero Waste Management aims to handle food waste, recycle paper, paper carton and recycle used plastic into raw material. Zero Waste Management aim to generate 150 metric tonnes of food compost, 25 metric tonnes of plastic granules, 50 metric tonnes of recycle paper and 5800 pieces of paper carton per year. Zero Waste Management also aims to break even in the first year of business operation.

5.3 Logo

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Figure 1: Logo of Zero Waste Management

5.3.1 Logo Description

The logo of Zero Waste Management as shown above is designed in its simplest form to allow people easily identify our business via the use of an icon. The logo should reflect quality, creativity and professionalism. It can help people better understand the concept of the business directly. The white background indicates safety, purity and cleanliness which are related to our waste management services. Green colour is chosen in this logo design because the colour symbolizes our love for environment. Green colour is always associated with nature and environment. Our company aims at bringing a green environment by providing excellent waste management services. The letter “Z” inside the circle represents our business concept which is zero waste. Zero waste concept suggests all resources or products can be reused in nature. The two horizontal lines at the central part of “Z” propose that we are committed to provide equality of opportunity for our staffs, customers and partners, to meet the needs of the diverse community that we serve. Meanwhile, the circle surrounding the “Z” signifies the redesign of resource life cycles in order to reduce waste volume. The line besides the circle implies that the business process is not fixed. It can be adjusted according to customers’ different and changing needs from time to time.

5.4 Tagline

The tagline of Zero Waste Management is “Zero waste, not just a dream…”. The concept encompasses reducing, redesigning, repairing, reusing, recycling and regulating all materials or products. Our company recognizes that one person’s trash is another’s treasure and all materials are resources or commodities. Therefore, we strive to make the concept of zero waste become a reality.

5.5 Company Location

Address: 12-14, Jalan Perindustrian Valdor, Kawasan Perindustrian Valdor, 14110 Simpang Ampat, Pulau Pinang.

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Figure 2: Map showing the location of the company

5.5.1Type of Building and infrastructure

Zero Waste Management company aim to rent a land located in Penang. It is 90,000 square feet big, contains of 3 built in buildings which are in the size of 10,000 square feet, 14,000 square feet and 16,000 square feet. Figure 2 and figure 3 show the company overview and the plan of the main office respectively. Roads, water supple, electric current and telecommunications are available on the area.

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Figure 3: Company overview

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Figure 4: Plan of main office

5.6 Manpower Planning
|Position /Affiliation |Number of Employees |
|Chief Executive Officer |1 |
|Marketing Manager |1 |
|Financial Manager |1 |
|Administration Manager |1 |
|Operation Manager |1 |
|General Clerk |1 |
|Driver |4 |
|Worker |6 |

5.7 Company Structure

5.7.1 Organizational Chart

[pic]

Chief Executive Officer, Violet Chia Mei Chin

[pic] [pic] [pic]
Marketing Manager, Financial Manager, Administration Manager, Operation Manager,
Ng Hwooi Yin Loh Lean Kwoon Tan Hui Swan Oh Woei Haur

General Clerk, Lum Siao Hui Drivers Workers

5.7.2 Work Specification:
|Position/ Affiliation |Work Specification |
|Chief |Responsible for strategy formulation and the overall success of the company. |
|Executive |Overseeing waste management schemes, such as at landfill sites and assisting with the development, and |
|Officer |implementation of new waste disposal schemes. |
| |Developing research projects and contributing to the activities of national groups concerned with waste |
| |disposal. |
|Marketing Manager |Assisting with the development of information and promotional materials. |
| |Maintaining strategies to meet company objectives. |
| |Evaluating customer research, market conditions, competitor data and implementing marketing plan |
| |alternation as needed. |
|Financial |Formulating and controlling the budget for waste disposal. |
|Manager |Collating statistics and compiling reports often to strict deadlines. |
| |Undertaking strategic analysis and assisting with strategic planning, and doing research into pricing, |
| |competitors and factors affecting company performance. |
|Administration Manager |Planning, organizing, and implementing administrative systems. |
| |Establishes policies, procedures and work schedules, at the same time provides communication system by |
| |identifying needs, evaluating options and maintaining equipments. |
| |Dealing with enquiries and complaints from members of the public both in person and by phone or email. |

|Operation Manager |Monitoring the quality and performance of waste services. |
| |Performs ongoing operational analysis to maximize utilization of company resources, operate to maximum |
| |efficiencies, and manage proper container inventory and asset utilization. |
| |Supervising transportation of waste to ensure that it takes place efficiently without contaminating air, |
| |land or water sources. |
|General Clerk |Answering telephones, bookkeeping, typing or word processing, stenography, office machine operation, and |
| |filing. |
|Driver |Operating truck/lorry to pick up or transport waste safely from residential buildings, businesses and other|
| |facilities upon request. |
| |Performs warehouse work related to receipt, shipment, storage, distribution, or delivery of waste |
| |materials. |
| |Loading, unloading and moving materials by operating forklift and performing general housekeeping duties. |
|Worker |Collecting, cleaning, segregating, sorting and storing waste materials according to set policies and |
| |procedures. |
| |Operating all equipment, machines and basic tools in a safe and efficient way. |

5.7.3 Management Team Personnel Monthly Salary Table with EPF and SOCSO
|Position/ Affiliation |Number |Monthly |KWSP |SOCSO |
| |of |Salary (RM) |{13% From |{2% from company }|
| |Employees | |company} |(RM) |
| | | |(RM) | |
|Computer set |[pic] |5 |2,000 |10,000 |
|Air-conditioner |[pic] |5 |1,000 |5,000 |
|Office furniture |[pic] | | | 2,700 |
|-table | |6 |350 | |
|-chair | |6 |100 | |
|Photostat Machine |[pic] |1 |1,200 |1,200 |
|Shelf |[pic] |3 |130 |390 |
|Total | | | |19,290 |

5.8.2 Factory Machines and Equipments

|Items | |Amount |Cost Per Item |Total cost |
| | | |(RM) | |
|Baler Machine |[pic] |1 |6,200 |6,200 |
|Bundle Machine | |1 |1,200 |1,200 |
|Composting Machine |[pic] |1 |10,000 |10,000 |
|Dumpster |[pic] |10 |4,000 |40,000 |
|Forklift |[pic] |5 |20,000 |100,000 |
|Pelletizing Machine |[pic] |1 |85,000 |85,000 |
| |[pic] | | | |
|Shredder Machine | | | | |
| | | | | |
| | |1 |18,000 |18,000 |
| |[pic] | | | |
|Tarpaulin Sheet | |5 |200 |1,000 |
|[pic] [pic] | | | | |
|Total | | | |261,400 |

5.8.3 Transportation

|Tipper/Dump Truck (second-hand) |[pic] |3 |60,000 |180,000 |
|Total | | | |180,000 |

5.9 Administration Budget:

|Items |Total Expenses (RM) |
|Fixed Asset | |
|Computer set |10,000 |
|Air-conditioner |5,000 |
|Office furniture (Table, Chair, Shelf) |3,090 |
|Photostat machine |1,200 |
|Total |19,290 |
| | |
|Monthly Expenses | |
|Administration Manager |2,500 |
|General Clerk |1,000 |
|EPF |455 |
|SOCSO |70 |
|Electricity & Telephone bill |3,000 |
|Office/Factory Rental |15,000 |
|Total |22,025 |
| | |
|Others | |
|Misc. |1,050 |
|Total |1,050 |
| | |
|Total |42,365 |

Section 6:

Marketing Plan

6.1Market Analysis

There four main operation in this company which are collection, transfer, disposal and recycling. Since our company concern about the quality of recycled products and the conditions of environment, customers will benefit from our services and products and the social will benefit from our service by having the alternative means of waste disposal. Strong demand for recycled products is working in the industry favors. Accumulation of recyclable waste has been started in Penang. In response to an economic slowdown, more waste would be produced. Strong indications suggest that waste management industry is at a growth phase in its life cycle.

6.1.1 Market Size and Market Segmentation

As of 2012, the current population in Penang Island Municipal Council (MPPP) would be 741,300 people and 868,500 people in Seberang Perai Municipal Council (MPSP). For the purchasing waste market, we are mainly targeted to the industrial area which produced 246.6 tonned per day. Hotel accounts for 17 tonnes per day, while universities, hypermarkets and hospitals make up 14.9, 0.9 and 2.3 tonnes per day. As reflected in table, these are the potential market for our waste collection.

|Category |Amount of Waste (tonnes/day) |
|Industrial |246.4 |
|Hotel |17.0 |
|Universities |14.9 |
|Hypermarkets |0.9 |
|Hospitals |2.3 |
|Total |281.5 |

Table 1: Market Segmentation for Waste Sources

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Figure 6: Market Segmentation for Waste Sources

Additionally, there are 8 potential customers in the initial target market for our compost products, 6 potential customers for plastic granule purchases and 5 potential customers for recycled paper and carton purchases.

|Category |Total |
|Compost Users |8 |
|Plastic Manufacturer |6 |
|Publishers |5 |

Table 2 Market Segmentation for Products

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Figure 7: Market Segmentation of Sales Market

6.1.2 Target Market

To target our customers, we examined the amount of waste produced by each area. For the purchasing waste market, we are putting our main focus to the industry area. This market has achieved the highest amount of waste produced among the five markets we have. It creates a larger possibility to have a valuable amount of contract with us. They are going to produce various sources of waste and hence we are able to produce recycle product as much as possible. Food industry is able to provide residue which could be processing as food compost and selling it to fertilizer manufacturer to decompose and recycled it as fertilizer or soil amendment. Others waste purchased from other industry could be recycled as plastic granule, carton and recycle paper. The potential customer of compost users includes 4 fertilizer manufacturers and 4 farms in Penang.

For the sales target of our company, we are targeted to sell it to 3 main segment markets as set in the market segmentation. Penang is consisting of several industrial areas; it identified an opportunity to take the advantages for selling our recycled products to the manufacturing industry and printing factory or company. The compost users mainly consist of the fertilizer manufacturers who are require food compost and transform it into another form of organic matter, and the farmers who are involving in agriculture sector are using compost product as fertilizers for food and non-food crops. Plastic granule would sell to plastic manufacturers to process it become a useful plastic equipment, container and others. Publishers would be set as our target market by selling recycled papers and carton.

6.1.3 List of Target Sales Market

|Compost Users |Plastic Manufacturer |Publishers |
|EDC Asia Sdn Bhd |Edverson Marketing ( Malaysia Premium Plasticware |The Phoenix Press |
| |Manufacturer) | |
|Two Dynamic |A.Waner Plastic Manufacturing (M) Sdn. Bhd. |Mun Loon Paper Converting Sdn. Bhd. |
|SeniaGroaktif |Polyplas Sdn. Bhd. |Relyonus Marketing |
|Benny Shen |Yeoh Springs Sdn. Bhd. |RP Printers Sdn. Bhd. |
| |Jintye Corporation Sdn. Bhd. |Pixajoy Photo Book Print Service |
| |CLPG Packaging Industries Sd. Bhd. | |

6.2 SWOT Analysis

The following SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats involved in our business venture.

Strengths

• Penang state government has putting efforts to support any Go-Green project; hence it is a suitable place for investment in the state.

• Non Government Organizations (NGOs) are giving supports to secure the protected heritage area have raised the level of awareness to environment protection among locals. It is therefore giving business opportunity to our business venture.

• Many organizations are willing to pay additional fees for the collection service.

• A wide range of services and products offered.

Weakness

• As a new grow up business, Zero Waste Management has lack of brand equity.

• There is a huge amount of capitals needed at the beginning operation of business.

• The company’s growths will probably under pressure if the economy does not improve.

Opportunities

• Waste with a market value can be reused through recycling process.

• Waste would be produced everyday and does not affect by seasonal which does not exist in Malaysia.

• There is a potential for an integrated waste management industry as more organization supporting Go-Green project.

• Recycle products are acceptable by more and more people. It implicate that demand for recycling has been increased.

Threats

• Lack of final waste disposal site.

• Strong competition from the existing waste management organizations.

• Strict regulations from government that involving environmental concern and safety concerns.

• The control of waste odours is hardly to be managed.

6.3 Marketing Strategy

To ensure that Zero Waste Management organisation take the full advantage of the new opportunities to more deeply engage with customers and prospects, the marketing department developed a marketing plan that concerning about the product or services, price, place or distribution and promotion.

6.3.1 Product or Services
Zero Waste Management is designing a series of strategic products and services to strike the balance between market desires and the company’s capabilities and competitive offerings and ensure the development would not be spiral out of control, a typical activity in product and service design project would include investigate the market demand based on the market research, profiling the competitor’s offerings and also determining internal factors such as manufacturing cost, delivery costs and development time. During the first year, the primary effort will be spent to stabilize the basic operation and working-out start-up problems. Technologies used are modified to handle normal waste stream material. For the company under contract, we will assign a minimum amount of 1 driver and 9 workers to specially servicing for certain duration at their company. However, the number of workers can be increase depends on the scale of company. A dumpster and a forklift will be used at the same time which is responsible for collecting and transferring waste from customers’ sites. After all, we decide to provide the following services and products.

|Services |Products |
|housekeeping service |food compost |
|recycling |plastic granule |
|waste disposal service |carton |
| |recycle paper |

6.3.2 Price
Pricing is important to generate revenue to a young company and issuing the profitability product line. To catch the attention of potential target market, we develop an effective pricing policy with considering the buying ability of target market, manufacturing cost and also competitor’s cost. Typical activities in designing a pricing list include profiling competitor pricing which standardize the price with competitors, on the other hands increasing the quality of products and services. Secondly, developing a strategic pricing where low-price core product with high-margin accessories and meanwhile running a financial analyses on the scenarios to manage the amount of manufacturing cost. The pricing list of products and services assigned to Zero Waste Management is tabulate as follow:
|Products |Price (RM) |
|Food compost |540/metric tonne |
|Plastic granule |2400/metric tonne |
|Paper carton |1.70/piece |
|Recycle paper |400/tonne |
| | |
|Contractual Income |Price (RM) |
|Equipment and services provided:- | |
|Transportation |30000/ trip |
|Housekeeping service |30/hour |
|Waste management service |50000/month |
|Waste collection | |
|Segregation | |
|Processing and selling recycle product | |
|Others | |
|Dumpster |10000/month |
|Forklift | |

The price for each of the fixed-term contracts will start from a minimum price of RM150, 000 where depends on the situation and the agreement signed. On call service is provided and extra charge will be considered when there are other specific problems to be solved.

6.3.3 Place or Distribution
We are intended to purchase a land with 90,000 square feet and contains of 3 built in building located at Simpang Ampat, Penang for the following reasons. It is known that the data reflected from landfill operator available at Pulau Burong and Jelutong landfill, there are 1,344 tonnes per day of waste produced from the island and 1,370 tonnes per day produced from the Butterworth area. Owning this property will make it easier access to purchaser and landfill in Penang which avoid from using country road. Penang state government has strongly supporting Go Green project, and hence this is giving a priority for Zero Waste Management to undergo those Go Green related project and issuing and renewing license. Current competitor found is Syarikat Firwan Merican Sdn. Bhd. which located at Bayan Lepas, Penang and far from this property.

6.3.4 Promotion
The promotional strategy of Zero Waste Management for the first phase will focus on magazine advertising once per 2 months for 1 year period and utilize direct email by sending news releases to all target market. Emailing will be done within the first few months of first start-up. Newspaper, television and radio advertisements maybe implement after we determine their effectiveness. We will undergo face-to-face promotional strategies to potential target market by giving out brochure and business card which contains the information of our company to catch their attention to our services and products. A certain amount of deduction on price will be given for each single signed contract based on the situation. We will develop a page on social networking website to educate potential market about the benefit offered from our company. All of the important information would be included in the webpage. The second phase would be long-term goals, we will continue with the effective strategy, giving a reasonable discount for frequent customer and meanwhile seeking for beneficial alliances.

6.4 Positioning
Our products and services are feasible and desirable that would be acceptable by the target markets. In order to improve our business routine and ahead of the competition, it is necessary to understand who the competitor is and what have they done. As noted earlier, there is a competitor established in Bayan Lepas, Penang which is Syarikat Firwan Merican Sdn. Bhd.
We are providing a chain of services which include collecting, transferring, cleaning and processing of waste purchase from certain industry with an affordable and standard price. For the sales section, we are producing few useful products to be sell in the market such as food compost, plastic granule, carton and recycled paper.

6.4.1 Industry Competitors
Syarikat Firwan Merican Sdn. Bhd. (SFM)
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Based on the information from SFM officially website, it was incorporated on 9 December 1992 in Penang with company’s registration number 253689-H. Since 1985, the founder of FIRWAN is Tuan Haji Noorsa Merican Bin Ghouse and now he is acting as Managing Director in the company. Firwan has been widely involved in various scope of environmental work especially in solid waste management (SWM) and cleansing for the past two decades. Since 1991, FIRWAN has started solid waste management and cleansing in systematic manner with support by the experienced and expertise of officers and men who had working experiences in this field for many years. The company is utilised the compact truck for storing and transporting waste from kitchen to large refuse. This system is used via 120L and 660L MGB bin.

6.4.2 Competitive Analysis
The competitor is only provided services of transportation, waste collection, processing and waste cleaning. To be a player in the waste management market, Zero Waste Management Company needs to gain an overall competitive advantage. We are providing the same waste collection, transportation, processing and cleansing service and meanwhile we are reused and recycled the unwanted waste as our product to be selling. This is part of what we have to do with our marketing plan. We are a ‘caring’ company towards the environment and the consumer. We offer a valuable, useful and low cost product which has fully utilised the waste that has been collected and also saves the landfill space. The future challenge from competitors would drive our company to struggle for better service and product in order to meet current demands.

6.5 List of Marketing Personnel

We have projected a staff of 10 employees and 5 shareholders for first start-up. The Chief Executive Office, Violet Chia Mei Chin aged 26 and the Marketing Manager, Ng Hwooi Yin aged 27 would in charge for the marketing section of the business.

6.6 Schedule of Tasks and Responsibilities
|Name |Position |Tasks and Responsibility |
|Violet Chia Mei Chin |Chief Executive Office |Formulate marketing strategy. |
| | |Overseeing waste management schemes and overall success strategy of the|
| | |company. |
| | |Approval to profitable strategy. |
|Ng Hwooi Yin |Marketing Manager |Managing the information and promotional materials. |
| | |Evaluate market demands. |
| | |Implement marketing plan. |

6.7 Schedule of Remuneration
|Position/ Affiliation |Number |Monthly |KWSP |SOCSO |Total |Yearly Salary |
| |of |Salary (RM) |{13% From company} |{2% from company } |(RM) |(RM) |
| |Employees | |(RM) |(RM) | | |
|2. Marketing Manager |1 |2,500 |325 |50 |2,875 |34,500 |
|Total |2 |5,000 |650 |100 |5,750 |69,000 |

6.8 Marketing Budget

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6.9 Sales Forecast
Warehouse clearance will be charged differently and since it is an unexpected event, it will not include in sales forecast. There is an additional contract for each of 3 months; this is due to a series of procedure to be undergone before the contract is confirm secure. I. Sales Forecast 2014
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II. Sales Forecast 2015

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III. Sales Forecast 2016

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IV. Sales Forecast 2017

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V. Sales Forecast 2018

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Section 7:

Operations Plan

LOCATION
Our company is located at Seberang Perai, Penang. It is strategic location which located in industry area and nearby is Second Penang Bridge. The cost to rent the land is cheaper compare with Penang island land. The transportation and other facilities are convenient for us. We can collect waste materials from nearby industry in short time because the distance is not far away and save the cost of transportation also.

OPERATION PROCESS

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We will pick up and transport waste safely from residential buildings, businesses and other facilities upon request.
All waste is initially categorized and a destination for disposal is assigned. Waste will be collected and temporarily stored at the place of generation in a safe and environmentally sound manner at waste collection points (WCP) prior collection and transfer to a centralised accumulation area (CWAA). Suitable waste containers will be provided at the places of waste generation to facilitate safe and environmentally sound temporary storage. All containers will be clearly marked according to contents.
WCP will have separate storage containers for prime recyclables like plastics, glass, ferrous metals and non-ferrous metals and separate containers for other wastes requiring segregation including oils, chemicals and batteries. CWAA will comprise: a secure compound, containers for waste storage, storage area, bulb and can crusher, office and changing facilities. Waste will be further sampled and characterized at the CWAA in order to determine treatability and acceptability for management by available methods in order to select the most appropriate management method for any given waste. Wastes will be transferred from the place of waste generation or temporary storage to the CWAA. Collections shall be scheduled as frequently as necessary to prevent over-accumulation of waste at the WCP.
Paper and card wastes from industries will as far as practicable be segregated and sent for recycling by third party contractor if practicable. Separately collected waste paper and cardboard may be taken to the CWAAs and be baled for transfer to recyclers. Plastic wastes will as far as practicable be segregated and for return to suppliers or for recycling by third parties. In order to facilitate this WCP s will have separate containers for storage of different plastic wastes for transfer to the CWAA where the waste may be baled for transfer to recyclers. Metal wastes will be segregated for recycling. Separate containers will be provided st WCP for interim storage of waste pending transfer to the CWAAs. Waste may be sent to recyclers from the CWAAs.

7.6 Schedule of tasks and responsibilities
|Position |Tasks and Responsibilities |
|Operation Manager |Monitor the quality and performance of waste services |
| |Performs ongoing operational analysis to maximize utilization of compony resources, operate to maximum |
| |efficiencies, and manage proper container inventory and asset utilization. |
| |Supervising transportation of waste to ensure that it takes place efficiently without contaminating air, land|
| |or water resources |
|Driver |Operating truck/lorry to pick up or transport waste safely from residential buildings, businesses and other |
| |facilities upon request. |
| |Performs warehouse work related to receipt, shipment, storage, distribution, or delivery of waste materials. |
| |Loading, unloading and moving materials by operating forklift and performing general housekeeping duties. |
|Worker |Collecting, cleaning, segregating, sorting and storing waste materials according to set policies and |
| |procedures. |
| |Operating all equipment, machines and basic tools in a safe and efficient way. |

Schedule of Remuneration
Position/ Affiliation |Number of Employees |Monthly
Salary (RM) |KWSP
{13% From company}
(RM) |SOCSO
{2% from company }
(RM) |Total
(RM) |Yearly Salary (RM) | |1. Operation Manager |1 |2,500 |325 |50 |2,875 |34,500 | |2. Driver |4 |4,800 |624 |96 |5,520 |66,240 | |3. Worker |7 |7,000 |910 |140 |8,050 |96,600 | |Total |12 |14,300 |1,859 |286 |16,445 |197,340 | |

7.7 Machine and Equipment
(As shown in section 5.8.2 and 5.8.3.)

7.8 Operations-space Layout Plan
[pic]
Figure 8: Operations Space Layout Plan

Section 8:

Financial Plan

This section should comprise thefollowings:

• Project Implementation Cost Schedule

• Sources of Finance Schedule

• Supporting Schedules

• Proforma Financial Statements

• Financial Analysis
• Project Implementation Cost Schedule

o Capital Expenditures/Investment in Fixed Asset

Enlist qll thefixed assets requiredfor theproject. The information of these assets can be extractedfrom the operating budget (Administrative, Marketing and Operations).

o Working Capital/Monthly Expenses

Working capital includes monthly administration, marketing and operations expenses.

The initial working capital amount to be allocated depends on the nature of business and the length of time needed by thefirm to generate itsfirst sales.

The minimumamountallocatedshould be at least cover one month operating expenses.

o Other expenses

Other expenses refer to other costs that are required for the implementation of the proposed project. Examples are business registration fees, deposit, -, trainingfees and other business licenses.

o Contingency allowance

Contingency allowance refers to additional funds set aside for items that may emerge during the project implementation.Contingencyallowances are normally allocated to cover unexpected costs. As a guideline, the amount offund allocated is between 5 to l Opercent of the total project implementation cost.

• Sources of Finance Schedule

DOwn capitaVowner's equity

Owner's equity refers to the total amount of funds contributed by the owner or the partners in the business. It. is inclusive of cash and personal asset contributions by the owner(s)

o Loans

Loans refer to the long and short termsfunds obtained from financial providers (financial institutions, government agencies and suppliers). o Hire purchase .

Hire purchase refers to aform offinancing often used in the purchase of fixed asset such as vehicle, machinery, andfurniture andfittings.

The amount offinancing depends on the types of assets and terms specified by thefinance company.

As a guideline, financial institution mayfinance up to 80 percent of the asset value. The balance (20%) has to be borne by the owner. • Supporting Schedules

o Loan Amortization (Repayment) Schedule

This schedule shows the amount of principal and interest to be paid on the term loan. The total repayment will depend on the amount of loan, .interest rate and loan duration.

o Hire Purchase Repayment Schedule

This schedule shows the amount of principal and interest to bepaid on hire purchase scheme. The total repayment will depend on the amount of loan, interest rate and loan duration.

Il Fixed Asset Depreciation Schedule

This schedule is prepared for eachfixed asset, except land, regardless of whether the asset is contributed by the owner(s) or acquired through hire purchase or loans.

• Proforma Financial Statements o Proforma Cashjlow Statement

The CashflowStatement isprepared on a monthly basis for thefirst year. For the subsequent years (year two and three) , the cashflow projections can be done on a yearly basis.

o Proforma Manufacturing Account

This account is prepared for manufacturing or production based business only.: The cost of goods manufactured from this account is transferred to the trading, profit and loss account. This account is prepared for the first, second and third year of the business.

o Proforma Trading Account

This account is prepared for manufacturing and trading concern. The gross profit calculated is transferred to the Profit and Loss account. This account is prepared for the first, second and third year of the business.

o Proforma Profit and Loss Account

This account is prepared for manufacturing, trading and service based business. The net profit obtained is the net profit before tax. This account is prepared for the first, second and third year of the business.

o Proforma Balance Sheet

The proforma balance sheet is prepared to show how the business assets (fixed asset and current assets) are acquired and the sources used (liabilities and equity) to finance these assets. The statement is prepared for the first, second and third year of the business.

Section 9:

Conclusion and Recommendations

This section concludes and justifies the purpose ofpreparingthe business plan. It should highlight ..the viability and potential 0/ theproposed project.

Section 10:

Appendices

. Suppliers' quotation ~... b. Agreement letter .(! c. Letter of references d. Research findings