work
M1 â Compare marketing techniques used in marketing products in two organisations
The two businesses that I will be comparing is going to be Asda and Tesco.
Tescoâs is a multimillion retailer which was founded in 1919. Tesco operates in the tertiary sector because they do not make the products however they do provide a service which the public will pay for. Asda is also a retailer which was founded in 1965. Asda just like Tescoâs operate in the tertiary sector. They also operate in the secondary sector because they make bread on site and they also do some manufacturing. In addition to that, they provide a service by selling things which classes it as part of the tertiary sector.
Both Asda and Tescoâs sell a variety of different products. They both sell groceries as thatâs the main target. However they also sell other products such as books, gardening products, toys and jewellery. Thereâs such a range of different products from both retailers. One stand out product that Asda sell but Tesco donât is that Asda also make wedding dresses to be sold. Both stores have an entertainment section which also attracts the customers who like to play games and listen to music. The entertainment section provides products such as games, DVDâs and music CDâs.
Tescoâs want to expand their business around the world, at this current moment; they are located in 13 countries. The 13 countries as listed are USA, Ireland, UK, Czech Rep, Poland, Slovakia, Hungary, Turkey, China, Japan, South Korea, Malaysia and Thailand. Thatâs a lot of countries and soon Tesco look to reach 30 countries. We currently donât know how many countries Asda operate in however their partners âWal-Martâ are looking to hit Europe âvia Asdaâ. If Asda can become popular around most of the countries in Europe then it should hopefully expand in other regions. Tescoâs and Asda target the same type of customers. These customers are mainly middle aged and go shopping for groceries. However they also target
The two businesses that I will be comparing is going to be Asda and Tesco.
Tescoâs is a multimillion retailer which was founded in 1919. Tesco operates in the tertiary sector because they do not make the products however they do provide a service which the public will pay for. Asda is also a retailer which was founded in 1965. Asda just like Tescoâs operate in the tertiary sector. They also operate in the secondary sector because they make bread on site and they also do some manufacturing. In addition to that, they provide a service by selling things which classes it as part of the tertiary sector.
Both Asda and Tescoâs sell a variety of different products. They both sell groceries as thatâs the main target. However they also sell other products such as books, gardening products, toys and jewellery. Thereâs such a range of different products from both retailers. One stand out product that Asda sell but Tesco donât is that Asda also make wedding dresses to be sold. Both stores have an entertainment section which also attracts the customers who like to play games and listen to music. The entertainment section provides products such as games, DVDâs and music CDâs.
Tescoâs want to expand their business around the world, at this current moment; they are located in 13 countries. The 13 countries as listed are USA, Ireland, UK, Czech Rep, Poland, Slovakia, Hungary, Turkey, China, Japan, South Korea, Malaysia and Thailand. Thatâs a lot of countries and soon Tesco look to reach 30 countries. We currently donât know how many countries Asda operate in however their partners âWal-Martâ are looking to hit Europe âvia Asdaâ. If Asda can become popular around most of the countries in Europe then it should hopefully expand in other regions. Tescoâs and Asda target the same type of customers. These customers are mainly middle aged and go shopping for groceries. However they also target