Preview

Write an Essay That Outlines the View That a Consumer Society Is a Divided Society.

Powerful Essays
Open Document
Open Document
1595 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Write an Essay That Outlines the View That a Consumer Society Is a Divided Society.
Write an essay that outlines the view that a consumer society is a divided society.
In response to this statement, there needs to be consideration as to whether or not a consumer society, like the one we live in in the UK, is a divided one or not and if so then where these divisions are displayed. Therefore throughout this essay, I’m going to explore some potential divides within society, specifically looking at division between the rich and poor, able-bodied and less able, and lastly the division created between those who have power to influence where we shop and those that do not have as much power, drawing on the example of supermarkets vs. small shop keepers on the high street influencing the consumer public. I will be using ideas from social scientists such as Bauman and Susman to further illustrate my points. As I examine evidence on potential divisions I hope to conclude that the consumer society, in which we live in, is moreover a divided one.
Good, well done a cracking introduction here Gwen. This is just fine.
Firstly, it could be argued that a division can be seen in a consumer society between the rich and poor. Because we live in a society where you are judged by what you consume, if you do not have much money to consume in the first place then it’s easy to see how someone who is poor may feel lesser or on the outskirts. What we ‘are in to’ and therefore what we consume not only gives us our identity and personality in the contemporary UK (Susman, cited in Hetherington, 2009, p 42), but also gives us our value within society. Kevin Hetherington in chapter one of the material lives strand, shows us a graph that displays what the average weekly household expenditure on main commodities and services in 2007 (Hetherington, 2009, p 24).*1* Transport is seen to be the top weekly expense, as it’s an essential. People might need to travel to work in order to make money for a consumer lifestyle; however the second highest expenditure was, surprisingly,

You May Also Find These Documents Helpful

  • Good Essays

    City Road in Cardiff is a busy consumer-driven street dominated by restaurants, takeaways and shops selling a variety of items from a wide range of cultures and backgrounds. In this essay I will be looking at how these retailers favour some groups of consumers they cater for, the younger female population for instance and exclude other members of the population, along with how the infrastructure on the road and pavements makes life easier for some groups of people and potentially hinders others.…

    • 893 Words
    • 4 Pages
    Good Essays
  • Good Essays

    'Putting on a Posh Voice'

    • 1095 Words
    • 5 Pages

    Shaw, J (2010) 'Putting on a Posh Voice', Shopping: Social and Cultural Perspectives, Polity: Cambridge, pp 109-124…

    • 1095 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Stewart Ewen Chosen People

    • 2043 Words
    • 6 Pages

    “It’s not what you own its what people think you own” (Ewen 183). Consumerism is fueling today’s “middle class”. Stewart Ewen’s “Chosen People” goes into detail about the rise of the materialistic middle class.…

    • 2043 Words
    • 6 Pages
    Better Essays
  • Good Essays

    TMA03

    • 1157 Words
    • 1 Page

    consumer society,that are not in the position to participate in the consumer society, he calls…

    • 1157 Words
    • 1 Page
    Good Essays
  • Good Essays

    Zygmunt Bauman

    • 885 Words
    • 4 Pages

    This theory by Veblen can show the divide in consumer society because some people are able to buy items considered as ‘luxury’ items such as cars, homes, and clothes and would therefore be the people considered to be main contributors in consumer society. In Veblen’s theory it would mean some people become excluded due to their failure to consume items thought of as a sign of wealth. This results in people not looking as if they are a valued member of society and can be seen as being worthless in society. Veblen’s book The Theory of the Leisure Class, was published about how people such as the newly rich, successful industrialists and their families often would purchase items for the main reason of making a positive impression to others rather than a specific purpose, (Making Social Lives, p, 31).. In contrast in the area of Linwood, many see a new development as a ‘positive-sum game, where due to ‘mutual exploitation’ everyone involved benefits and all are winners’ (learning companion, 2009, p19). The two views are very different with peoples preference on a where to consume creating…

    • 885 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Dd101 Tma02

    • 1059 Words
    • 3 Pages

    What we are going to see next is the social division in a consumer society:…

    • 1059 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    In “Overselling Consumerism with Capitalism”, Benjamin R. Barber describes how consumerism has undermined the principles of capitalism. Barber describes the principles of capitalism as combining “altruism and self-interest” (83). However, the author also states how modern capitalism has catered to the wanting over the needy through corruption of consumerism. cBarber believes consumerism is a lazy, egotistical practice compared to discipline and order. The author also stresses that capitalism now has made consumption too accessible and too short-term gratifying. To justify this, Barber provides an example of how city malls are like a candy store for consumerism, versus a town square that…

    • 228 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    For many families in the middle class that's how life starts out; but later in life generations grow up to realize that they need to become part of the working middle class to provide a sufficient lifestyle. Now a days though, it's always about buying the trendiest thing, name brands, and getting a discount for EVERYTHING! Things like that cause for a higher demand of standard living. The social needs…

    • 748 Words
    • 3 Pages
    Better Essays
  • Satisfactory Essays

    Tma2

    • 513 Words
    • 3 Pages

    In this essay, I will aim to explain what is meant by consumer society, how consumption has increased affluence in recent years and what is meant by "throw away" and why Society is aways throw away.…

    • 513 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Consumerism is a word loaded with many connotations, some negative and others positive. For the purpose of this essay, the following use of the word will be referred to. Consumerism is an ideology and a way of life that has exploded within the last decades. It is the constant need and want to buy goods and services and upgrade frequently due to planned obsolescence even when they are not necessary or even particularly useful and it should not be confounded with consumption, which is the act of buying fundamental goods.…

    • 1228 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Consumer Culture plays a significant role in our everyday lives. The articles In Praise of Consumerism and Needing The Unnecessary; The Democratization of Luxury by James Twitchell show strong arguments in favour of consumer culture. Both articles focus on how important consumerism has become in the modern commercial world and how more people wealthy or middle class are buying luxury items to be accepted by others in society. People in today 's society who buy luxury items find it "arousal seeking" and it is believed that consumerism will soon be the new world culture. These two articles show similar views on consumerism and hold valid information in favour of consumer culture. Korten shows that the transition from an Empire to Earth Community…

    • 1372 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Cited: Bauman, Zygmunt, and Jerome Roos. "Bauman: Consumerism Coming Home to Roost." Reflections On A Revolution. 18 Aug. 2011. Web. 28 Nov. 2012.…

    • 2205 Words
    • 9 Pages
    Best Essays
  • Good Essays

    'Inequality ' in our society is described as 'The unequal distribution of valued social resources ' (Allen and Blakeley 2014, p.13), and 'Difference ' is defined as 'Contrasts between groupings of people ' (Allen and Blakeley 2014, p.25). This essay will distinguish some of the inequalities and differences that are observable on Market Street, In Manchester.…

    • 804 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Sociology and People

    • 1329 Words
    • 6 Pages

    Write an essay that outlines the view that a consumer society is a divided society.…

    • 1329 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Cited: Morton, Graeme. "Middle class." World Book Advanced. World Book, 2011. Web. 8 Apr. 2011.…

    • 1023 Words
    • 5 Pages
    Good Essays

Related Topics