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Ww1 Social Media Analysis

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Ww1 Social Media Analysis
1. Social Media Position

TWI recognises the many benefits and opportunities which a social media presence offers. We aim to build relationships and work with the training sector to share information via online avenues. We will endeavor to use social media to engage appropriately with learners and gather feedback to gauge the student learning experience. Social media provides a flexible delivery platform and TWI will use it to supplement a small part of our communications and will restrict its use to officially authorised purposes such as communications via the marketing department, and actively encourage our staff to make effective and appropriate use of it. In order to provide clarity and consistency for staff, while recognising the corresponding
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Roles and Responsibilities
There are clear lines of responsibility for social media use within TWI.

The Social Media Officer is responsible for

• Keeping up to date with technology developments through appropriate CPD
• Reviewing and updating all relevant documentation
• Delivering training and guidance on social media
• Taking a lead role in responding to and investigating any reported incidents
• Making an initial assessment when an incident is reported and involving appropriate staff and external agencies as required
• Maintaining a directory of TWI social media accounts

Staff are responsible for
• Knowing the contents of the policy and its procedures
• Ensuring that any use of social media is carried out in line with this and other relevant policies
• Attending appropriate training
• Informing the Social Media Officer where an institutional account is to be used
• Seeking relevant authorisation for official postings prior to publication
• Carrying out an appropriate risk assessment prior to providing access to
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Staff will not use social media to infringe on the rights and privacy of colleagues or make ill-considered comments or judgments about staff. Digital communications by staff must be professional and respectful at all times and in accordance with this policy. Unacceptable conduct, (e.g. defamatory, discriminatory, offensive, harassing content or a breach of data protection, confidentiality, copyright) will be considered extremely seriously by the organisation and will be reported as soon as possible to a relevant senior member of staff and escalated where appropriate. The organisation will take appropriate action when necessary. Where conduct is found to be unacceptable, the organization will deal with the matter

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