Yakult
Yakult was established in Japan in 1930. Their core product is YakultProbiotics fermented milk which was proved to help people’s health and wellness, as well asnice complexion and a slim form. Yakult entered Vietnam in 2006 (Yakult Vietnam) and theyhave just made their sales since June 2008.
Up to now, the business operations do not live up to expectation due to their incompetentmarketing and promotional activities. As a consequence, this report was composed to analyzeYakult Vietnam’s current situation, and recommend feasible marketing strategies to help themincrease their sales in Ho Chi Minh City market in particular.
Continue
Depressive
Nowadays, almost everyone had heard Yakult. In our view, Yakult is an extremely famous beverages company. However, how can we imagine this small beverage can be an international product at the start? We believed that one of the successful reasons is their marketing strategies, say, Yakult place various advertisements, regularly and develop different flavor in different countries. Therefore, we are trying to find out what marketing strategies they are using in Hong Kong, Japan and Singapore, also what are the advantages and disadvantages of these marketing strategies.
What is Yakult?
Yakult is a fermented milk drink made by fermenting skim milk powder and sugar with the beneficial bacteria Lactobacillus casei Shirota strain. This bacterium helps to replenish the good bacteria in the small intestine, ensuring that our digestive system works efficiently and effectively.
Is Yakult artificially coloured?
No. The colour of Yakult is naturally acquired when the skim milk powder and sugar are heated together at high temperatures, prior to fermentation.
Are there any preservatives in Yakult?
No. The product is preserved naturally by the lactic acid produced by the bacteria Lactobacillus casei Shirota strain during fermentation.
What is the shelf life of Yakult?
The shelf life of Yakult is 45
Up to now, the business operations do not live up to expectation due to their incompetentmarketing and promotional activities. As a consequence, this report was composed to analyzeYakult Vietnam’s current situation, and recommend feasible marketing strategies to help themincrease their sales in Ho Chi Minh City market in particular.
Continue
Depressive
Nowadays, almost everyone had heard Yakult. In our view, Yakult is an extremely famous beverages company. However, how can we imagine this small beverage can be an international product at the start? We believed that one of the successful reasons is their marketing strategies, say, Yakult place various advertisements, regularly and develop different flavor in different countries. Therefore, we are trying to find out what marketing strategies they are using in Hong Kong, Japan and Singapore, also what are the advantages and disadvantages of these marketing strategies.
What is Yakult?
Yakult is a fermented milk drink made by fermenting skim milk powder and sugar with the beneficial bacteria Lactobacillus casei Shirota strain. This bacterium helps to replenish the good bacteria in the small intestine, ensuring that our digestive system works efficiently and effectively.
Is Yakult artificially coloured?
No. The colour of Yakult is naturally acquired when the skim milk powder and sugar are heated together at high temperatures, prior to fermentation.
Are there any preservatives in Yakult?
No. The product is preserved naturally by the lactic acid produced by the bacteria Lactobacillus casei Shirota strain during fermentation.
What is the shelf life of Yakult?
The shelf life of Yakult is 45