Yandex Case Study
Yandex Ranking Algorithm
Every SEO agent today knows something about Yandex, the Russian search engine. Yandex is the most popular search engine in Russia and more than 57% of internet users all over the country use it as compared all other search engines like Google, Bing, Yahoo, etc. combined together. The search engine seems to be quite similar to Google, but it has a few key differences when it comes to algorithms which are used for indexing of the websites. Yandex is the search giant on which a user needs to focus if he wishes to start a new business in Russia.
Yandex VS Google
The main difference which sets Yandex apart from Google is its ability to produce location based results. Region is an important factor in determining the website …show more content…
The only difference here is that while Google maybe a bit lenient in handling high density keyword articles by simply ignoring them, Yandex may even punish you for this act. If Yandex bots see an article with high keyword density on your website, it would not only mark your site as spam, but even block your website for a couple of months without any warnings.
4. Use Yandex analytics and Webmaster
Everyone is well aware about Google Analytics and Webmaster Tools which help in analyzing the traffic stats and SEO status of the websites respectively. Even Yandex comes with its own set of Analytics and Webmaster tools with a small restriction of Russian language. These tools are only available in one language i.e. Russian, and there’s no way to change the language preference.
If you have troubles in dealing with this script, it is always advisable to outsource the same. These tools are really very important as apart from sending you the latest algorithmic changes in the search engine techniques, Yandex also keep you updated with latest warnings and errors through Webmaster tools, which you simply cannot afford to …show more content…
If you’re going to use low end sites to generate backlinks, you better leave it at all. Websites which seek help from link building networks like SAPE often end up getting blocked for one or more months from the search engine results. You not only need to maintain healthy links, but also ensure that other spam sites are not pointing towards you, and if they are, it’s best to get it removed as quickly as possible. You also need to keep in mind that links generation on good sites should be done naturally i.e. try not to gain more than one to two links on a single
Every SEO agent today knows something about Yandex, the Russian search engine. Yandex is the most popular search engine in Russia and more than 57% of internet users all over the country use it as compared all other search engines like Google, Bing, Yahoo, etc. combined together. The search engine seems to be quite similar to Google, but it has a few key differences when it comes to algorithms which are used for indexing of the websites. Yandex is the search giant on which a user needs to focus if he wishes to start a new business in Russia.
Yandex VS Google
The main difference which sets Yandex apart from Google is its ability to produce location based results. Region is an important factor in determining the website …show more content…
The only difference here is that while Google maybe a bit lenient in handling high density keyword articles by simply ignoring them, Yandex may even punish you for this act. If Yandex bots see an article with high keyword density on your website, it would not only mark your site as spam, but even block your website for a couple of months without any warnings.
4. Use Yandex analytics and Webmaster
Everyone is well aware about Google Analytics and Webmaster Tools which help in analyzing the traffic stats and SEO status of the websites respectively. Even Yandex comes with its own set of Analytics and Webmaster tools with a small restriction of Russian language. These tools are only available in one language i.e. Russian, and there’s no way to change the language preference.
If you have troubles in dealing with this script, it is always advisable to outsource the same. These tools are really very important as apart from sending you the latest algorithmic changes in the search engine techniques, Yandex also keep you updated with latest warnings and errors through Webmaster tools, which you simply cannot afford to …show more content…
If you’re going to use low end sites to generate backlinks, you better leave it at all. Websites which seek help from link building networks like SAPE often end up getting blocked for one or more months from the search engine results. You not only need to maintain healthy links, but also ensure that other spam sites are not pointing towards you, and if they are, it’s best to get it removed as quickly as possible. You also need to keep in mind that links generation on good sites should be done naturally i.e. try not to gain more than one to two links on a single