Preview

Zap and Electric Vehicle

Good Essays
Open Document
Open Document
2306 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Zap and Electric Vehicle
1.The competition to develop and market electric vehicles has increased during the last year and is expected to continue to increase. The electric bicycle industry has four major manufacturers and a large group of small companies. The major manufacturers are Honda, Suzuki, Sanyo and Yamaha. They mainly sell products to Japan and Europe. The other group of manufacturers is much smaller in size and sales volume. These manufacturers have products they sell into the U.S., European and Asian markets.
Porter's five-forces model is a powerful tool for systematically diagnosing the principal competitive pressures in a market and assessing how strong and important each one is. The electric vehicle industry is a definite for applying this technique. These are my observations about the five forces affecting the EV industry: • The rivalry among competing sellers in the EV industry is.....

Zap Case Study
Summary: Provides a case study of the Zap and the Electric Vehicle Industry. Describes how competition to develop and market electric vehicles has increased during the last year and is expected to continue to increase. Provides marketing suggestions.

1.The competition to develop and market electric vehicles has increased during the last year and is expected to continue to increase. The electric bicycle industry has four major manufacturers and a large group of small companies. The major manufacturers are Honda, Suzuki, Sanyo and Yamaha. They mainly sell products to Japan and Europe. The other group of manufacturers is much smaller in size and sales volume. These manufacturers have products they sell into the U.S., European and Asian markets.
Porter's five-forces model is a powerful tool for systematically diagnosing the principal competitive pressures in a market and assessing how strong and important each one is. The electric vehicle industry is a definite for applying this technique. These are my observations about the five forces affecting the EV industry: • The

You May Also Find These Documents Helpful

  • Good Essays

    Currently, I am a corporate continuous improvement manager in the auto industry. Porters five force model is utilized in the auto industry to evaluate how the competitive forces are affecting the current market place. Michael Porter, a respected figure relating to industry analysis, created a way to analyze and estimate the profitability of organizations within an industry (Parnell, 2014). The analysis includes five principles which are classified as competitive forces. Existing rivalry, barriers to entry, threat of substitutes, the bargaining power of buyers and suppliers are the competitive forces in Porters five force model.…

    • 602 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Fuel efficient and eco-friendly vehicles are among the recent consumer trends within the automobile industry. The risk of new carmakers entering the marketplace is relatively low because of the high economic and political barriers that exist in this industry. A recent example of a company who has succeeded in entering the marketplace with a new product is Tesla Motors. The car company is still in its infancy; however, they have designed and delivered several all-electric vehicles to the marketplace using a platform they created.…

    • 1892 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Mktg Case

    • 496 Words
    • 2 Pages

    The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.…

    • 496 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Porter’s five forces model: explanation of each force’s impact on industry profitability, methods of reducing the impact of each force, strategic questions it answers, industry examples…

    • 505 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Choose a specific industry (e.g., grocery retailing, the airline industry, etc.), and apply Porter 's Five Forces Model to discuss that industry 's competitive forces and their relative influence.…

    • 1441 Words
    • 6 Pages
    Good Essays
  • Better Essays

    There are many relevant social groups involved with the electric car. They include General Motors, the consumers/drivers/fans of the EV1, the California Air Resources Board (CARB), the federal government, Ovonics (battery company), and the oil companies.…

    • 2064 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Porters Industry Analysis

    • 2138 Words
    • 9 Pages

    Porter developed a five-force model, which outlines the five competitive powers of the automobile manufacturing industry. The five basic competitive forces are: (1) market competitors, (2) new entrants, (3) suppliers, (4) buyers, and (5) substitutes (Porter, 1985). Porter identifies the forces are being the power of buyers and suppliers, threat of new entrants and substitutes, and potential rivalry with the companies within the industry (Kotler, 2009). It was not until later that a sixth force was developed: relative power of other stakeholders. Its inclusion was made to add a much-needed holistic element to the analysis of competition within an industry.…

    • 2138 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    References: "Electric Cars: BMW versus Tesla." Financial Times. Pearson PLC, 18 July 2014. Web. 25 Sept. 2014. <http://www.ft.com/cms/s/3/980f3c54-0c1c-11e4-a096-00144feabdc0.html?siteedition=uk#axzz3DzmcXhDp>.…

    • 2132 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    History Awareness in electric propulsion of vehicles is on the rise throughout global automobile industry. The revival of interest in electrification is attributed primarily to public concerns about air quality and the world oil crises. Furthermore, the combination of several air and energy regulation caused most major vehicle manufacturers to offer a limited number of electric vehicles. However, none of these vehicles was a commercial success.…

    • 1958 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Five Forces Model

    • 2253 Words
    • 10 Pages

    Porter’s Five Forces Analysis is based on the concept that the key objective for any organization should be to gain advantage over its competitors, it is not the industry that an organization is in that counts, but where it wants to compete in terms of the nature of the competition. This competition is provided by the nature of the rivalry between existing firms, the threat of potential entrants and substitutes and the bargaining power of both the suppliers and buyers (Lowson, 2002). The five-forces model is extremely helpful in systematically diagnosing the principal competitive pressures in a market and assessing how strong and important each one is. This straightforward approach is the most widely used technique of competition analysis.…

    • 2253 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    In the Life of Pi, Yann Martel, through the main character in the book, Pi, makes the following statement, “I know zoos are no longer in people’s good graces. Religion faces the same problem. Certain illusions about freedom plague them both.”…

    • 673 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Electric Cars by Tesla

    • 1883 Words
    • 8 Pages

    The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming, coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric car. This plus the unpredictable oil price spikes and hikes, is intensifying the race to build the ideal car of the future at a greater height.…

    • 1883 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    The United States has been a gun culture country since the day the Declaration of Independence was signed on July 4, 1776. After many decades, gun ownership had rapidly increased, and many lives have been saved with a gun. An American citizen can legally purchase a handgun at age twenty-one and a rifle at the age of eighteen with a cleared background check by a licensed dealer. In recent months’ guns has become a very conversional topic because of all the incident happening around. For example, Orlando mass shooting, where 49 people died, and Dallas sniper shooting where 5 police officer died. Compared to early days USA have powerful police forces protecting its citizen. All the firearms should be banned because guns have already caused many deaths.…

    • 638 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Byd Auto

    • 5285 Words
    • 22 Pages

    Du, B. (May, 2010) BYD together with Daimler: the layout of new energy vehicle market. Retrieved from http://www.iceo.com.cn/glob/2010/0528/194451.shtml…

    • 5285 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    Change is a messy, iterative process. Just when you think you 've arrived you find you 've hardly begun…

    • 1067 Words
    • 5 Pages
    Good Essays