Zappos

The company that stood out the most among those listed was Zappos. Having some personal experience with this company, it seemed to be the best choice for me. After using Zappos on several occasions for purchases, this assignment would allow me to further research it and get an even greater understanding of the company’s culture, its climate and what it stands for. At Zappos, their belief is “If you get the culture right, most of the other stuff – like great customer service, or building a great long brand, or passionate employees and customers – will happen naturally on its own (Burkus). Zappos feels that their relationship with other companies is a two sided coin, with the culture of Zappos on one side and the other company’s brand on the other. The brand of a company may lag behind the culture of Zappos, but it is felt that eventually brand will catch up to the culture. At Zappos their culture is their brand. For the company, culture starts from the point that an employee is going through the hiring process. This occurs with two different sets of interviews for a perspective employee. The first interview is conducted by the hiring manager and his team where they perform a standard set of questions looking for relevant experience, technical ability, and fit within the team. After which, the Human Resource Department then conducts a different set of interviews, where they are looking primarily for a cultural fit. Before being a hired a perspective employee must pass both sets of interviews. This process has caused a lot of highly qualified individuals to be turned down for positions within the company. Although these candidates could have helped the company with its’ bottom line, they did not fit culturally with the company. After the interview process and being hired an employee must then be trained on the culture of Zappos. Anyone hired by Zappos must go through the same training that the Customer Loyalty Team, call center representatives, go