Preview

Assignment 2: Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile

Better Essays
Open Document
Open Document
1442 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Assignment 2: Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile
The number one philosophy of building a great business is to fill a void. Nick Swinmurn founder did just that in 1999 when he started Zappos.com Inc (Zappos.com). Mr. Swinmurn wanted to start an online store that catered to selling a great selection of shoe after going to a mall and he could not find the shoes he was looking for (Eng 2012; Zappos.com). The website was dedicated to the selling of wide variety of brands, colors, sizes, and widths; if you are looking for a shoe chances are Zappos.com has them. There was finally a website customers could go and shop for the best shoes and have no trouble returning the shoes if it did not fit. The website started by Nick Swinmurn going into stores and actually taking pictures of shoes then selling them on the website (Eng, D. 2012). This was done by the company actually buying the inventory then selling it on the website. To make Zappos the online shoe giant, Swinmurn teamed up with investor Tony Hsieh who was later named CEO and helped grow the company (Eng, 2012; Kopelman at.el, 2012; Zappos.com). The company started making profits slowly after making a commitment to customer services; gaining loyal customers. In Early 2009 the company was sold to Amazon, closing a $1.2 billion deal (Kopelman at. El, 2012). Not only did Swinmurn and Hsieh build a company but they also build a whole new culture. This paper will examine the culture of Zappos.com, the factors that demonstrated the culture, the type of leader that would be best suited for the company’s culture, and the culture change needed to if there was a decline in sells.
Examine the Culture:
The Zappos company brand is known as a culture that is fun, unique, and customer centered. The company has ten core values, which drives the culture of the company. The core values speak to the company’s culture. The values includes “embrace and drive change”, “create fun and a little weirdness”, ‘do more with less”, and “be humble” (Zappos.com). Number one for the company is
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Btec Business Level 3 Unit 21 P2 Business
    • 399 Words
    • 2 Pages

    Btec Business Level 3 Unit 21 P2 Business

    Values: Accountable: We do what we say we will do, Customerfocused: We succeed only when we exceed the…

    • 399 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    JC Penney Business Analysis
    • 2138 Words
    • 9 Pages

    JC Penney Business Analysis

    When an organizational culture is already established, people must unlearn the old values, assumptions, and behaviors before they can learn the new ones. Executives must lead the change by changing their own behaviors. It is extremely important for executives to consistently support the change. Culture change depends on behavior change. Members of the organization must clearly understand what is expected of them, and must know how to actually do the new behaviors, once they have been defined. The culture of the change is that the sales have plummeted significantly, employee layoffs, and the departure of the president (Townsend, 2013). The role culture played in the change is that the economy changes and so do people and what they desire. What might have worked in the retail business one year might not work the…

    • 2138 Words
    • 9 Pages
    Good Essays
    Read More
  • Better Essays

    Integrating Culture and Diversity in Decision Making
    • 1128 Words
    • 5 Pages

    Integrating Culture and Diversity in Decision Making

    Retail doesn’t seem to be the only thing that Zappos has gotten right, however. Beyond growing from a small, upstart company to a 1 billion dollar “behemoth”, Zappos prides itself on the culture it has created and invests in for its employees. Unlike some companies that guard their employee credos and internal culture (Apple comes to mind), Zappos promotes theirs for any would-be customer to see. Multiple links on their website lead to testimonials, blogs and YouTube videos providing a behind the scenes look at exactly what it’s like to work for this Once Upon a Time shoe company. Current CEO Tony Hsieh said in 2009 while celebrating the company's 10th anniversary that “Our No. 1 priority is the company culture. Our whole belief is that if we get the culture right, then everything else, including the customer service, will fall into place,” [ (Twitchell, 2009) ] and indeed that thought processes seems embedded in the company's Core Values which are posted on its website under a link labeled “Our Unique Culture”.…

    • 1128 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Introduction to Greggs
    • 440 Words
    • 2 Pages

    Introduction to Greggs

    We will be enthusiastic and supportive in all that we do, open, honest and appreciative, treating everyone with fairness, consideration and respect.…

    • 440 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    What Do People Do When They Are Leading
    • 1273 Words
    • 6 Pages

    What Do People Do When They Are Leading

    This paper will analyze the leadership style and philosophy, of Tony Hsieh, CEO of Zappos.com, an on-line footwear and clothing retailer that has become a gold standard for customer service and company culture. The paper will also analyze how Tony Hsieh's leadership style aligns with the culture, and examine his personal and organizational values. It will also examine how those values are likely to influence ethical behavior within the organization.…

    • 1273 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Best Essays

    Nordstrom Analysis
    • 2937 Words
    • 7 Pages

    Nordstrom Analysis

    In this paper, I analyzed Nordstrom from performance management, managing change, and company culture. “Performance management is a process of defining, measuring, appraising, providing feedback on, and improving performance.” Positive performance should be promoted, and negative performance should be corrected. “Corporate culture is a set of characteristics that define a business, involved employee attitudes, standards (policies and procedures), and rites and rituals.” If firms have strong corporate culture, they can achieve higher results, because the employees highly focus both on what they need to do and how they can do. “Managing change refers to the process of project management, and ensures that you augment this with consultative communications to agree and gain support for the reasons for the change.”…

    • 2937 Words
    • 7 Pages
    Best Essays
    Read More
  • Best Essays

    Management and Diversity
    • 3341 Words
    • 14 Pages

    Management and Diversity

    and Diversity Strategy: Build on Your Company’s Goals and Strengths that, “This position of inclusion and diversity must be…

    • 3341 Words
    • 14 Pages
    Best Essays
    Read More
  • Good Essays

    Cultural Diversity In The Workplace
    • 683 Words
    • 3 Pages

    Cultural Diversity In The Workplace

    Diversity is understanding that every individual is special, and perceiving our individual contrasts. These can be along, the measurements of race, ethnicity, sex, financial status, age, physical capacities, religious convictions, political convictions, or different belief systems.…

    • 683 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Cultural Diversity at the Workplace
    • 2470 Words
    • 10 Pages

    Cultural Diversity at the Workplace

    accelerated in all aspects of our life and resulted in the increase of cultural interactions and spread…

    • 2470 Words
    • 10 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Human Resource Management and Core Values
    • 548 Words
    • 3 Pages

    Human Resource Management and Core Values

    Zappos is an online retailer that has found its business on 10 core values that help successfully run their business. The company is known for their culture. They feel that culture evaluate how the employees will perform their job functions. The questions below will define what challenges they will face when competitive challenges intervene.…

    • 548 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Workplace Diversity Case Study
    • 645 Words
    • 3 Pages

    Workplace Diversity Case Study

    In order to assess the situation, one must gain knowledge of what diversity truly is. Diversity is the term used to describe a variety, or opposite of homogenity. Having diversity means having people from varied backgrounds, cultures, viewpoints, and ethnicitices (Maschi,2009). In this case, diversity is presented as the employment of a mentally disable female.…

    • 645 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Successful Management in a Diverse Workplace
    • 456 Words
    • 2 Pages

    Successful Management in a Diverse Workplace

    Working with a group of different people will expand the horizons of others enabling them to take experience through the rest to their life.…

    • 456 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Value Alignment
    • 1113 Words
    • 5 Pages

    Value Alignment

    Aligning organizational values with the organization’s actual plans and actions provides a formula for success. Decisions made through the planning process are more effective if the values of the organization are a part of the process. The values of Starbucks are the core of daily operations of the organization. Oftentimes, organizational values are aligned with the personal values of the customers, defining the social responsibility of the organization. Team C analyzes personal and workplace values, explaining how these values correlate to the actions and behaviors of the Starbucks organization.…

    • 1113 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Diversity in Leadership - Research
    • 389 Words
    • 2 Pages

    Diversity in Leadership - Research

    The article that I found in the virtual library is titled, “Sharing Leadership Responsibilities Results in Achievement Gains”, (Armistead, Lew, 2010). It is based on a much larger report with findings regarding school systems and the leadership of teachers and administrative staff. The children and in turn the schools have found great success when there are multiple leadership groups and not just a singular approach to their education. When administrators and teachers can form multiple focused groups that all work together with parents and teachers they find schools where the children truly thrive.…

    • 389 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Diversity In Corporate America
    • 4275 Words
    • 18 Pages

    Diversity In Corporate America

    : the state of having people who are different races or who have different cultures in a group or organization…

    • 4275 Words
    • 18 Pages
    Best Essays
    Read More

Related Topics