ZARA
ZARA
(Study case)
Vladimíra Olívia Gáborová
Vlada.gaborova@gmail.com
ISL 356
Phd. Emre Demirci
Study case
11.4.2014
Manufacturing and clothing business has a long tradition and it is well established. People always feel need to protect themselves against the wind, cold, sun etc…. In the past there was not a high demand for clothes, since it was much as a cottage industry. Everything starts to change by industrial revolution, when development in technology opened the door and shows many other possibilities. Manufacturing became an increasingly industrialized process. Because the material does not have a fixed and controllable shape, this industry remained a labor-intensive process. Because the demand was satisfied, the role of design became much more important than just covering and protecting our bodies. Nowadays, manufacturing became a global industry fuelled by a huge demand for differentiation and personalization. In this industry matters much more than just price; variety, speed, brand and quality has a big influence on success. As in every business, there are companies which underline the power of innovation and entrepreneurship. One of these companies is Inditex, which was established by Amancio Ortega Gaona in 1963. The company has 8 brand groups. One of these is ZARA, well known brand in many countries all around the world. To start with a PEST analysis, we need to mention that company is established in Spain, the country with political stability. The Spain is also a member of European Union, where the boarders of the countries are becoming thinner and there are less and less regulations for trading... Another advantage for the company is usage of Euro, because of no exchange rate, stabile currency and low inflation. For the society the fashion became part of lifestyle. Design is much more important that before, and it is essential for success in clothing industry. The Zara has built strong reputation and
(Study case)
Vladimíra Olívia Gáborová
Vlada.gaborova@gmail.com
ISL 356
Phd. Emre Demirci
Study case
11.4.2014
Manufacturing and clothing business has a long tradition and it is well established. People always feel need to protect themselves against the wind, cold, sun etc…. In the past there was not a high demand for clothes, since it was much as a cottage industry. Everything starts to change by industrial revolution, when development in technology opened the door and shows many other possibilities. Manufacturing became an increasingly industrialized process. Because the material does not have a fixed and controllable shape, this industry remained a labor-intensive process. Because the demand was satisfied, the role of design became much more important than just covering and protecting our bodies. Nowadays, manufacturing became a global industry fuelled by a huge demand for differentiation and personalization. In this industry matters much more than just price; variety, speed, brand and quality has a big influence on success. As in every business, there are companies which underline the power of innovation and entrepreneurship. One of these companies is Inditex, which was established by Amancio Ortega Gaona in 1963. The company has 8 brand groups. One of these is ZARA, well known brand in many countries all around the world. To start with a PEST analysis, we need to mention that company is established in Spain, the country with political stability. The Spain is also a member of European Union, where the boarders of the countries are becoming thinner and there are less and less regulations for trading... Another advantage for the company is usage of Euro, because of no exchange rate, stabile currency and low inflation. For the society the fashion became part of lifestyle. Design is much more important that before, and it is essential for success in clothing industry. The Zara has built strong reputation and