Generally, ethic is similar to moral value that regulates the behavior of people and we use ethic to justify what is right and wrong. Business Ethic is therefore the standard to justify what is good or bad in making a business decision or in running a business (Geer, 1994). Business ethic is relevant to both conducts of individuals and business organizations. Some of the enterprises just simple ignore the business ethics and run the business practically as profit was the sole target for them.
Ethical action may not be practical to a business, while practical action may not be ethical to others. It constitutes an ethical dilemma. A manager should therefore strike a balance between “ethical” and “practical” before making a decision.
In this paper, I will explore approaches to address ethical dilemma and what aspects will be considered before making an ethical business decision. I will use the tourism industry as an example to examine that can an enterprise only focus on business ethic or the profit and whether or not the business ethics are the key element for it to consider before making decision. I will examine both the positive correlation and negative correlation and draw a conclusion at last.
We always wonder what are our ethical standards base on and how can we apply those standard to different circumstances. Many ethicists and philosophers have suggested several approaches to address ethical dilemma. The most common three approaches suggested are the utilitarian approach, moral right approach, justice approach (Velasquez, Moberg, Meyer, Shanks, McLean, DeCosse, André, Hanson, 2009).
Utilitarian approach is to make a decision base on ethical action that can maximize the benefit or minimize the harm for the majority of people. It deals with consequences and emphasizes the result of a decision. According to the definition, ethical business action is an action that benefits the stakeholders, the community,