Zimbra needed a marketing automation software package which was highly effective and cost efficient. Their new software had to be more streamlined than the old one from
Eloqua. It needed to focus on lead generation, e-mail marketing, and Web analytics.
Providing a comprehensive sales and marketing automation solution that is easy to use and quick to update, fully integrating with the Salesforce.com customer relationship management (CRM) system Also, it had to be easy to install and maintain. integrates email, contacts, shared calendar, instant message, documents with sharing capabilities, advanced search and VoIP into a browser-based interface. If I was preparing the RFP (request for proposal) for the new system I would ask:
• what exactly was needed in the software,
• how many people would be available for managing of the system,
• the price range allowed for the software.
(Question 2)
List and describe Zimbra’s requirements for a new marketing software package. If you were preparing the RFP for Zimbra’s new system, what questions would you ask? Zimbra needed a marketing automation software package which :
• Is highly effective and cost efficient
• Is more streamlined
• focuses on lead generation, e-mail marketing, and Web analytics • is easy to use and quick to update, fully integrating with the
Salesforce.com CRM system
• Is easy to install and maintain it
If I was preparing the RFP (request for proposal) for the new system I would ask :
• what exactly was needed in the software,
• working staff available for managing the system
• the price range allowed for the software