A Behavioural Study of Investment
CHAPTER 1 INTRODUCTION
Emerging strong even during the scariest phase of global financial meltdown, India has become one of the favorite investment destinations for the foreign investors across the globe. The investment scenario in India is getting better and better with each passing day due to high confidence level of the investors. Today, India is considered the 4th biggest economy in the world. Its impressive GDP rate, especially in the field of purchasing power, has catapulted it to second position among all the developing nations. According to forecasts, Indian economy will grow to become 60% in size of the economy of US. It will also witness macro-level stability in economic conditions. Behind all this, investment can be said to be the key player.
Need for Study: To help the Research N Data to prepare an Industry report on
Investment market in India.
Objectives of the Study:
To study the preferences and perceptions made by different customer segment. To study the need of an investment plan and triggers and barriers. To study the competition situation and key players in the market. To study the different Investment products and variety of investment opportunities available.
Problem Statement: A detailed study of Investment Options in India and customer preferences.
Data sources:
First Phase is the collection of Secondary Data: This involves the collection of Secondary data using internet and internal sources for getting knowledge about the investment industry.
1|Page
Second Phase is Collection of Primary Data and Analysis: After collecting the Secondary data the next phase was collection of primary data using Questionnaires. The questionnaires were filled by around 60 people who were from Bangalore region. The sample consists of people who are employed or working or dealing in investment options to know their investment preferences. Based on their preferences they invest in different plans. The data collected then entered into
Emerging strong even during the scariest phase of global financial meltdown, India has become one of the favorite investment destinations for the foreign investors across the globe. The investment scenario in India is getting better and better with each passing day due to high confidence level of the investors. Today, India is considered the 4th biggest economy in the world. Its impressive GDP rate, especially in the field of purchasing power, has catapulted it to second position among all the developing nations. According to forecasts, Indian economy will grow to become 60% in size of the economy of US. It will also witness macro-level stability in economic conditions. Behind all this, investment can be said to be the key player.
Need for Study: To help the Research N Data to prepare an Industry report on
Investment market in India.
Objectives of the Study:
To study the preferences and perceptions made by different customer segment. To study the need of an investment plan and triggers and barriers. To study the competition situation and key players in the market. To study the different Investment products and variety of investment opportunities available.
Problem Statement: A detailed study of Investment Options in India and customer preferences.
Data sources:
First Phase is the collection of Secondary Data: This involves the collection of Secondary data using internet and internal sources for getting knowledge about the investment industry.
1|Page
Second Phase is Collection of Primary Data and Analysis: After collecting the Secondary data the next phase was collection of primary data using Questionnaires. The questionnaires were filled by around 60 people who were from Bangalore region. The sample consists of people who are employed or working or dealing in investment options to know their investment preferences. Based on their preferences they invest in different plans. The data collected then entered into