A Case Study on Krispy Kreme Donuts
CASE FORMAT
KRISPY KREME DOUGHNUTS, INC. --- 2004
1. Title Page
a. Case title
b. Group Members
c. Class schedule
d. Term and school year
e. Date submitted
2. Content
a. 1-page Case Summary
b. Proposed Vision and Mission Statement for KKD
c. External Audit --- EFE Matrix
d. Competitors Analysis --- CPM
e. Financial Ratio Analyses
f. Internal Audit --- IFE Matrix
aveA Case Study on Krispy Kreme Doughnuts, Inc
A Case Study on Krispy Kreme Doughnuts, Inc
________________________________________
1. A Case Study on Krispy Kreme Doughnuts, Inc
Company Overview
Krispy Kreme is a company that despite its history dating back to 1937, has only started to experience rapidly increasing sales, expansion, and customer awareness in the last few years. Recently, however, the company has gotten into financial and legal trouble and is struggling to survive. This case is an evaluation of Krispy Kreme’s past and present business performance, internally and with regard to the external environment it is operating within. The study will conclude with both insights and recommendations Krispy Kreme should implement based on these evaluations and our SWOT Analysis.
Mission & Vision
One of Krispy Kreme’s main weaknesses is that it lacks a clear mission and vision statement. The only stated objective was to have a successful Krispy Kreme in every town in the United States. As a result, Krispy Kreme has suffered financial difficulties. Krispy Kreme tried to expand too rapidly and is now paying for it financially. Krispy Kreme made a good decision to shift its focus back to retail business rather than selling solely to wholesalers.
Company Structure
Krispy Kreme was originally a partnership, but now is a corporation. As a corporation, Krispy Kreme has limited liability, the ability to obtain finances for expansion, and a perpetual life. In addition, it has easily changeable ownership, attractiveness to potential employees, and the ability to obtain finances from
KRISPY KREME DOUGHNUTS, INC. --- 2004
1. Title Page
a. Case title
b. Group Members
c. Class schedule
d. Term and school year
e. Date submitted
2. Content
a. 1-page Case Summary
b. Proposed Vision and Mission Statement for KKD
c. External Audit --- EFE Matrix
d. Competitors Analysis --- CPM
e. Financial Ratio Analyses
f. Internal Audit --- IFE Matrix
aveA Case Study on Krispy Kreme Doughnuts, Inc
A Case Study on Krispy Kreme Doughnuts, Inc
________________________________________
1. A Case Study on Krispy Kreme Doughnuts, Inc
Company Overview
Krispy Kreme is a company that despite its history dating back to 1937, has only started to experience rapidly increasing sales, expansion, and customer awareness in the last few years. Recently, however, the company has gotten into financial and legal trouble and is struggling to survive. This case is an evaluation of Krispy Kreme’s past and present business performance, internally and with regard to the external environment it is operating within. The study will conclude with both insights and recommendations Krispy Kreme should implement based on these evaluations and our SWOT Analysis.
Mission & Vision
One of Krispy Kreme’s main weaknesses is that it lacks a clear mission and vision statement. The only stated objective was to have a successful Krispy Kreme in every town in the United States. As a result, Krispy Kreme has suffered financial difficulties. Krispy Kreme tried to expand too rapidly and is now paying for it financially. Krispy Kreme made a good decision to shift its focus back to retail business rather than selling solely to wholesalers.
Company Structure
Krispy Kreme was originally a partnership, but now is a corporation. As a corporation, Krispy Kreme has limited liability, the ability to obtain finances for expansion, and a perpetual life. In addition, it has easily changeable ownership, attractiveness to potential employees, and the ability to obtain finances from