Krispy Kreme
I. Background of the case.
KrispyKreme is a doughnut company founded on July 13, 1937. Krispy Kreme's founder Vernon Rudolph and his uncle purchased Joseph LeBeouf's donut shop on Broad Street in Paducah Kentucky along with a secret recipe for yeast-raised doughnuts in 1933 acquired from a New Orleans French Chef. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The Krispy Kreme logo was designed by Benny Dinkins, a local architect.
A HOLE IN THE WALL – 1937
As Vernon’s new business grew he expanded to Winston-Salem in North Carolina was located in a rented building on South Main Street in Winston-Salem in what is now called historic Old Salem, Where he opened the first official Krispy Kreme store. Originally a wholesaler, as demand for his delicious doughnuts grew; he saw the opportunity to create a retail business by cutting a hole in the building wall and selling direct to customers.
Krispy Kreme was known throughout the Southeast, and it began to expand into other areas. In 1976, Krispy Kreme Doughnut Corporation became a wholly owned subsidiary of Beatrice Foods of Chicago, Illinois. The headquarters for KrispyKreme remained in Winston-Salem. A group of franchisees purchased the corporation back from Beatrice Foods in 1982. Krispy Kreme began another phase of rapid expansion in the 1990s, opening stores outside the southeastern United States where most of their stores were located. Then, in December 2001, Krispy Kreme opened its first store outside the U.S. in Mississauga, Ontario, Canada, just outside Toronto. Since 2004, Krispy Kreme has rapidly expanded its international operations.
Krispy Kreme’s have lots of branch in different country like: Autralia New South Wales
Queenland Victoria
Bahrain Canada
Dominican Republic Hong Kong
India
KrispyKreme is a doughnut company founded on July 13, 1937. Krispy Kreme's founder Vernon Rudolph and his uncle purchased Joseph LeBeouf's donut shop on Broad Street in Paducah Kentucky along with a secret recipe for yeast-raised doughnuts in 1933 acquired from a New Orleans French Chef. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The Krispy Kreme logo was designed by Benny Dinkins, a local architect.
A HOLE IN THE WALL – 1937
As Vernon’s new business grew he expanded to Winston-Salem in North Carolina was located in a rented building on South Main Street in Winston-Salem in what is now called historic Old Salem, Where he opened the first official Krispy Kreme store. Originally a wholesaler, as demand for his delicious doughnuts grew; he saw the opportunity to create a retail business by cutting a hole in the building wall and selling direct to customers.
Krispy Kreme was known throughout the Southeast, and it began to expand into other areas. In 1976, Krispy Kreme Doughnut Corporation became a wholly owned subsidiary of Beatrice Foods of Chicago, Illinois. The headquarters for KrispyKreme remained in Winston-Salem. A group of franchisees purchased the corporation back from Beatrice Foods in 1982. Krispy Kreme began another phase of rapid expansion in the 1990s, opening stores outside the southeastern United States where most of their stores were located. Then, in December 2001, Krispy Kreme opened its first store outside the U.S. in Mississauga, Ontario, Canada, just outside Toronto. Since 2004, Krispy Kreme has rapidly expanded its international operations.
Krispy Kreme’s have lots of branch in different country like: Autralia New South Wales
Queenland Victoria
Bahrain Canada
Dominican Republic Hong Kong
India