A Case Study Report on-Inventory-Management-at-Amazon.Com
A Case Study Report
On
Inventory Management at Amazon.com
Submitted to:- Submitted by:-
Prof. R.K. Vijaya Sarathy Rupesh Kumar
Director, DSBS Bangalore Charu Chandra Bajrang Agarwal Bikash Prasad
Contents
1. Introduction 2.1 History 2.2 Analysis
1.2.1 SWOT 1.2.2 Industrial Analysis
2. Online Marketing 3.3 Online Marketing Domains 3.4 Types of online Marketers
3. Inventory Management 4.5 Inventory outsourcing
4. Conclusion
5. Issues 6. Bibliography
Introduction
' 'The logistics of distribution are the iceberg below the waterline of online bookselling, ' ' Jeff Bezos, founder and chief executive of Amazon.com
The Internet has changed the way that we perceive business and the way that we as consumers may make our purchases. In fact, the online consumer today knows the convenience of purchasing a book online and having it delivered to their door in a matter of a few days. There is no more need to fight crowds, find a parking spot, and deal with traffic. The high street and mail order systems still have a place in the mix of purchase routes; however it is no longer the only method of making purchases. The Internet revolution has seen a massive increase in the long distance purchases made by consumers, as geographical barriers are no longer as important as they were. The lack of geographical importance has influenced the strategy of Internet companies. One of the first companies that took advantage of this was the online bookshop Amazon.com.
The case provides an overview of Amazon.com 's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an
On
Inventory Management at Amazon.com
Submitted to:- Submitted by:-
Prof. R.K. Vijaya Sarathy Rupesh Kumar
Director, DSBS Bangalore Charu Chandra Bajrang Agarwal Bikash Prasad
Contents
1. Introduction 2.1 History 2.2 Analysis
1.2.1 SWOT 1.2.2 Industrial Analysis
2. Online Marketing 3.3 Online Marketing Domains 3.4 Types of online Marketers
3. Inventory Management 4.5 Inventory outsourcing
4. Conclusion
5. Issues 6. Bibliography
Introduction
' 'The logistics of distribution are the iceberg below the waterline of online bookselling, ' ' Jeff Bezos, founder and chief executive of Amazon.com
The Internet has changed the way that we perceive business and the way that we as consumers may make our purchases. In fact, the online consumer today knows the convenience of purchasing a book online and having it delivered to their door in a matter of a few days. There is no more need to fight crowds, find a parking spot, and deal with traffic. The high street and mail order systems still have a place in the mix of purchase routes; however it is no longer the only method of making purchases. The Internet revolution has seen a massive increase in the long distance purchases made by consumers, as geographical barriers are no longer as important as they were. The lack of geographical importance has influenced the strategy of Internet companies. One of the first companies that took advantage of this was the online bookshop Amazon.com.
The case provides an overview of Amazon.com 's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an
Bibliography: Websites 1. www.wikepedia.com 2. www.wilsonweb.com 3. www.expressindia.com 4. www.siliconindia.com 5. www.amazon.com Books Referred 1. Principles of Marketing, Philip Kotler 2. Supply chain management and e- commerce, Charles c. Poirier & Michael J. Bauer