A Comparative Study of Promotional Activities of Daily Newspapers Before and During Fifa World Cup2010
A Comparative Study of Promotional Activities of Daily Newspapers before and during FIFA World Cup2010
University of Dhaka
Department of Accounting & Information Systems
Submitted to:
Md. Safayat Hossain
Lecturer
Department of Accounting & Information Systems
University of Dhaka
August 11, 2010
Acknowledgement
We hereby take this opportunity to express our sincere gratitude to our guide Md. Safayat Hossain for providing us an opportunity to do a report on “A Comparative Study of Promotional Activities of Daily Newspapers before and During FIFA World Cup 2010”.
Last but not the least, our million thanks to the authority of newspaper archive of University of Dhaka.
Abstract
World Cup Football is one of the biggest occasions. This occasion opens the door of opportunity for corporate world. Corporate world use this occasion to promote their brand to attract new customers as well as to hold existing customers. Newspapers industry has a direct connection with World Cup as they provide news of sports to the people. World Cup creates craze among people. Newspapers use this craze to promote themselves. They generally provide supplements which give additional space for news of World Cup. As people are very much interested in news of World Cup newspaper take this opportunity to increase their customers by their supplement. Newspapers also conduct quizzes which have attractive items as prizes. These quizzes also attract customers.
1.0) Introduction
Promotional activities play an important role to attract new customers as well as to retain existing customers. Promotional activities include advertisement, sales promotion, personal communication, publicity and public relations etc. Companies try to promote their product in many ways. Specially during an event like World Cup, companies change and increase their promotional activities.
In this report we showed and compared promotional activities and promotional strategies of
University of Dhaka
Department of Accounting & Information Systems
Submitted to:
Md. Safayat Hossain
Lecturer
Department of Accounting & Information Systems
University of Dhaka
August 11, 2010
Acknowledgement
We hereby take this opportunity to express our sincere gratitude to our guide Md. Safayat Hossain for providing us an opportunity to do a report on “A Comparative Study of Promotional Activities of Daily Newspapers before and During FIFA World Cup 2010”.
Last but not the least, our million thanks to the authority of newspaper archive of University of Dhaka.
Abstract
World Cup Football is one of the biggest occasions. This occasion opens the door of opportunity for corporate world. Corporate world use this occasion to promote their brand to attract new customers as well as to hold existing customers. Newspapers industry has a direct connection with World Cup as they provide news of sports to the people. World Cup creates craze among people. Newspapers use this craze to promote themselves. They generally provide supplements which give additional space for news of World Cup. As people are very much interested in news of World Cup newspaper take this opportunity to increase their customers by their supplement. Newspapers also conduct quizzes which have attractive items as prizes. These quizzes also attract customers.
1.0) Introduction
Promotional activities play an important role to attract new customers as well as to retain existing customers. Promotional activities include advertisement, sales promotion, personal communication, publicity and public relations etc. Companies try to promote their product in many ways. Specially during an event like World Cup, companies change and increase their promotional activities.
In this report we showed and compared promotional activities and promotional strategies of