Individualism versus collectivism refers to the degree to which a culture values the individual or the group. People must live and interact with others in order for survival and the must strike a balance between showing concern for themselves and concern for others (Lustig, Koester, 2006, p.115). Hofstede created an individualism index (IDV) to judge a culture’s individualism-collectivism dimension. A high IDV indicates a highly individualistic society, where people believe they should take care of themselves and maybe, their immediate family. People look out for what benefits the individual, not the group. Examples of countries with a high IDV score are Australia, England and the United States. Countries that have a low IDV prefer loyalty to the group over loyalty to the individual. Decisions are based on what is best for the group and in turn, the group looks out for its
Individualism versus collectivism refers to the degree to which a culture values the individual or the group. People must live and interact with others in order for survival and the must strike a balance between showing concern for themselves and concern for others (Lustig, Koester, 2006, p.115). Hofstede created an individualism index (IDV) to judge a culture’s individualism-collectivism dimension. A high IDV indicates a highly individualistic society, where people believe they should take care of themselves and maybe, their immediate family. People look out for what benefits the individual, not the group. Examples of countries with a high IDV score are Australia, England and the United States. Countries that have a low IDV prefer loyalty to the group over loyalty to the individual. Decisions are based on what is best for the group and in turn, the group looks out for its