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A day in the life of Alex Sander: Driving the fast lane at Landon Care Products

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A day in the life of Alex Sander: Driving the fast lane at Landon Care Products
Analysis of the Case: A Day in the Life of Alex Sander

Problem Definition

In my opinion the problem is how to manage Alex Sander’s professional skills and channel them into becoming a positive leader.

Problem Justification

According to the evidence found in the case, Alex Sander is a very hard working and goal-oriented person. However he is lacking the ability of working together with other people as a team. Sam Glass, his boss has to face a crucial situation, and has to make a decision regarding on how to convince Alex that his leadership skills have to change dramatically. If Alex realizes his leadership issues, and he modifies his behavior and attitude towards co-workers and colleagues, the company and he will benefit enormously. For that reason Sam should use all the evidence that he received from the feedbacks given by the people related to Alex, and make him take in consideration what needs to be done in order to asses the company’s future projects. In other words, Alex needs to get involved with people and start working with them proficiently, other than ignore or humiliate them.

Environmental Analysis

Avant-Garde has acquired Landon Care Products and has given Alex the opportunity to shine. The new French company has allocated $25 Million on a new skin care product to be marketed in Europe and the United States. After Alex’s previous success on rebranding two other skin care products, it seems like Alex will be a key player on leading the product team in the development of the big marketing and sales strategy of the new product.

One of the issues was that Alex showed off every time he could and took all the credit on the great results obtained before. I assume that this was a big project directed by him, but with the effort and hard work of other people working at Landon at the time. Unfortunately, Alex was convinced that the result was only because of his competence, ignoring the rest. The rest of the staff felt underestimated by

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