The construction of the memo is a military memorandum style. The first paragraph cover what are we going to talk about which is retention of operation of Fitness Center of Rocky Mountain Mutual, it also covers the why, it specifically states the reason of the memorandum, to reconsider the closure of the fitness center as it promote heath and fitness in the organization. It also mentions the benefits that will have in long term.
The second paragraph talks about how this fitness program impacted Mr. Mirola personally and invites Mr. Evans to join him for a small period of time. This technique has various reasons: First is that Mr. Evans can join Mr. Mirola in a casual, friendly type atmosphere and give him the opportunity to build a relationship. This relationship could extend to a businesses agreement as we learn in the techniques from Cialadini specifically on the (Liking) where people have more inclination to follow your idea if there is a relationship and common interest that might have nothing to be job related.
The other rationalization for this invitation is to have Mr. Evans see on his own how fitness impact his life and give Mr. Mirola the opportunity to persuade him with his own experience as it would become a peer-to-peer persuasion which is categorized as one of the most powerful, also a technique that is thought by Robert B. Cialdini.
The third paragraph talk about the study of the claims department, this memo only shows an overview of the projected success. However, it shows the ramifications and the number one reason for health problems in America and how the fitness center can prevent that from happening, while improving productivity in the Company. This technique is
References: rmy tool bag, (http://www.armytoolbag.com/MPCCC/MemoFormat.pdf)Bob Doyle, 10 Reasons to Encourage Fitness in the Workplace(http://www.selfgrowth.com/articles/Doyle4.html)Business Administration 3033: Business Communicationhttp://writing.umn.edu/tww/WID/business/resources/BA3033memo.htmHarnessing the Science of PersuasionCialdini, R. (Oct. 1, 2001). Harnessing the science of persuasion. Harvard Business Review, 8Writing Persuasive Messages, Bowman, J.Phttp://homepages.wmich.edu/~bowman/c4eframe.htmlLarry Beason, Ethos and Error: How Business People React to ErrorsCollege Composition and Communication. September 2001. V. 53(1), 33-64. Rocky Mountain Mutual, TUI, BUS303 module 2, case, http://www.businesscommunication.org/publications/bcq/cases/RockyMountain.pdf