A Study of Aditya Birla from a Marketing Perspective Main on the Garment Industry
Vision statement
To be a premium global conglomerate with a clear focus on each business
How do they fulfill it?
Aluminium – World largest aluminium rolling company, Biggest producer of primary aluminium in Asia
Garments – No.1 in viscose staple fibre production in the world. Fifth largest producer of acrylic fibre in the world.
Carbon Black – No.1 producer of carbon black in the world .
Insulators – Fourth largest producer of insulators in the world.
Cement – Among the top 10 cement producers globally.
Mission
To deliver superior value to our customers, shareholders, employees and society at large.
How do the justify it?
Hindalco, Ultratech, Idea, Louis Phillippe, Van Heusen, Allen Solly, Peter England, Esprit, Grasim.
This list of names is self explanatory on the value they provide to the customers.
They have been consistently ranked in the top league of the “Best Companies to work for in India” survey and are amongst the most loved companies
The Aditya Birla group has won the Economic Times “Corporate citizen award” 2011-2012, “Corporate citizen of the year award” bestowed by public relations council of India and have won many such awards for their CSR activities.
Prominent companies and Industry
Hindalco Industries Ltd- Aluminium, Smelting, Sheet rolling, Aerospace Alloys
UltraTech Cement Ltd- Cement
Grasim- Textile Industries
Essel Mining Industries Ltd- Mining, Wind power
Aditya Birla Nuvo Unit- Insulators
Idea Cellular Ltd- Telecommunications
Birla Sunlife- Financial Services
Novalis(India) Infotech Ltd- IT Industry
Aditya Birla Retail Ltd- Retail
BCG MATRIX STAR Hindalco(Aluminium, copper) Idea Cellular Ultra Tech Cement More | QUESTION MARK Birla Sun Life Insurance | CASH COW Nuvo | DOG |
ALUMINIUM INDUSTRY
World’s largest aluminium company
Accounts for 40 percent of India’s primary aluminium production
The product range
To be a premium global conglomerate with a clear focus on each business
How do they fulfill it?
Aluminium – World largest aluminium rolling company, Biggest producer of primary aluminium in Asia
Garments – No.1 in viscose staple fibre production in the world. Fifth largest producer of acrylic fibre in the world.
Carbon Black – No.1 producer of carbon black in the world .
Insulators – Fourth largest producer of insulators in the world.
Cement – Among the top 10 cement producers globally.
Mission
To deliver superior value to our customers, shareholders, employees and society at large.
How do the justify it?
Hindalco, Ultratech, Idea, Louis Phillippe, Van Heusen, Allen Solly, Peter England, Esprit, Grasim.
This list of names is self explanatory on the value they provide to the customers.
They have been consistently ranked in the top league of the “Best Companies to work for in India” survey and are amongst the most loved companies
The Aditya Birla group has won the Economic Times “Corporate citizen award” 2011-2012, “Corporate citizen of the year award” bestowed by public relations council of India and have won many such awards for their CSR activities.
Prominent companies and Industry
Hindalco Industries Ltd- Aluminium, Smelting, Sheet rolling, Aerospace Alloys
UltraTech Cement Ltd- Cement
Grasim- Textile Industries
Essel Mining Industries Ltd- Mining, Wind power
Aditya Birla Nuvo Unit- Insulators
Idea Cellular Ltd- Telecommunications
Birla Sunlife- Financial Services
Novalis(India) Infotech Ltd- IT Industry
Aditya Birla Retail Ltd- Retail
BCG MATRIX STAR Hindalco(Aluminium, copper) Idea Cellular Ultra Tech Cement More | QUESTION MARK Birla Sun Life Insurance | CASH COW Nuvo | DOG |
ALUMINIUM INDUSTRY
World’s largest aluminium company
Accounts for 40 percent of India’s primary aluminium production
The product range