A Study of Consumer Perception of “Ready to Eat” Products Among Working Class Women
A Report
on
A Study Of Consumer Perception Of “Ready To Eat” Products Among Working Class Women In Erandwane Area In Pune City
MASTER OF BUSINESS ADMINISTRATION
Introduction
Ready to eat food items has already gained wide scope in western world and in recent years it gaining popularity in India. A busy lifestyle has made Indian women very hectic to cook and eat thus “ready to eat food” items are gaining wide interest. On account of this many firms are seeing this, a golden opportunity. Companies like Haldiram, Nestle, and ITC are already working in this area.
In today’s scenario, first came canned foods, frozen foods, and ready to cook and now the era of ready to eat food .Considering the time value for the working women and also looking towards market needs firms started manufacturing it. There are peoples, who are migrating to cities for job and education and these people have find the Ready-to-eat products are comfortable to eat rather than depending on restaurants. Most of the dual income (both husband and wife are office goers) families want to spend much less time on cooking because of less availability of time. During weekends they want to spend time with their kids and outing, whereas in weekdays the office duration is large and these factors forced them to go for buying such products. Other factors influences this products is availability of different flavors and dishes. Consumers who are looking for different dishes and flavors now depend on these products. This products brings variety to their eating’s and palatable too. There is no conclusion which one precedes-whether the availability or taste or time constraint, all these factors complement each other in driving these products.
Ready to eat items are providing a boon for working women. Literature Review
Here are some facts drawn out by different survey carried out by different agencies. * The CFA commissioned a consumer survey to better understand consumers'
on
A Study Of Consumer Perception Of “Ready To Eat” Products Among Working Class Women In Erandwane Area In Pune City
MASTER OF BUSINESS ADMINISTRATION
Introduction
Ready to eat food items has already gained wide scope in western world and in recent years it gaining popularity in India. A busy lifestyle has made Indian women very hectic to cook and eat thus “ready to eat food” items are gaining wide interest. On account of this many firms are seeing this, a golden opportunity. Companies like Haldiram, Nestle, and ITC are already working in this area.
In today’s scenario, first came canned foods, frozen foods, and ready to cook and now the era of ready to eat food .Considering the time value for the working women and also looking towards market needs firms started manufacturing it. There are peoples, who are migrating to cities for job and education and these people have find the Ready-to-eat products are comfortable to eat rather than depending on restaurants. Most of the dual income (both husband and wife are office goers) families want to spend much less time on cooking because of less availability of time. During weekends they want to spend time with their kids and outing, whereas in weekdays the office duration is large and these factors forced them to go for buying such products. Other factors influences this products is availability of different flavors and dishes. Consumers who are looking for different dishes and flavors now depend on these products. This products brings variety to their eating’s and palatable too. There is no conclusion which one precedes-whether the availability or taste or time constraint, all these factors complement each other in driving these products.
Ready to eat items are providing a boon for working women. Literature Review
Here are some facts drawn out by different survey carried out by different agencies. * The CFA commissioned a consumer survey to better understand consumers'
Bibliography: 1. Goyal Anita and Singh,N.P. (2007), “Consumer perception about Ready-to-eat in India: anexploratory study”,British Food Journal,Vol.109, Iss.2,p.182-195.Information, 26 (9): 8-14. 2. Hirekencchanagoudar Renuka , 2008,“Consumer Behaviour Towards Ready To Eat Food Products” .housewives in Dharwad. MHSc. Thesis, Univ. Agric. Sci, Dharwad. 3. Jorin, R., 1987, Consumer behaviour is changing and offering new opportunities. Berater- 4 5. Kamalaveni, D. and Nirmala, 2000, Consumer behaviour in instant food products. Ind. J. 6. Kamenidou, L., Zimitra-Kalogianni, L., Zotos, Y. and Mattas, K., 2002, Household purchasing and consumption behaviour towards processed peach products. New Medit,. 1 (1) : 45-49.Mktg, 30 (5-7) : 12-18. 7. Makatouni,Aikaterini (2002), “What motivates consumers to buy organic food in the UK?Results frm a qualitative study”,British Food Journal,Vol.104,Iss.3/4/5,pp.345-352. 9. R. Meenambekai, P. Selvarajan, “Consumer Attitudes toward Ready-To-Eat Packed Food Items (With Special Reference To Jaffna Divisional Secretariat Division)”. The Seventh International Research Conference on Management and Finance (IRCMF 2012) 10 12. Rees, A.M., 1992, Factors influencing consumer choice. J. Soc. of Dairy Tech., 45 (4): 112-116. 13. Sharma,Gaurav, (2011), “A STUDY OF THE BEHAVIOURAL PATTERN OF CUSTOMERS FOR READY TO EAT FOOD ITEMS”. Report, FACULTY OF MANAGEMENT STUDIES NATIONAL LAW UNIVERSITY, JODHPUR 14