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A study of Effects of Organizational Culture and Service Innovation on Business Performance

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A study of Effects of Organizational Culture and Service Innovation on Business Performance
A study of Effects of Organizational Culture and Service Innovation on Business Performance
- Use Macau SMEs as example

by

SUGIARTO

January 2014

Master of Business Administration

Lecturer: Dr. Hirna
Supervisor: Tim Li

Abstract

With the progress of the times, the dissemination of information becomes faster and faster, and the scientific and technogical innovation also speeds up. As corporations are constantly working out service innovation in order to enhance their business performances, thus service innovation contributes to the key components of corporations’ success in the future. However, the basis of service innovation comes from organizational culture, therefore, this study is themed on the the organizational culture and service innovation’s relationships with and influences on the business performances, and carries out empirical researches on small and medium-sized enterprises of various infustries in Macau. On the basis of questionaire survey and data analysis, here concludes the following results:

1. Testees (or participants) all present positive and active points of view about organizational culture and service innovation’s influences on business performance.
On the aspect of organizational culture, the bureaucratic and the supportive cultures has a more significant impact on business performance than the service innovative culture does.

2. The operation of organizational culture and service innovation indeed has positive influences on the establishment of corporations’ business performances, which means the more attention corporations pay to the operation of organizational culture and service innovation, the more core capability of their own they can cultivate and the better business performances they can achieve.

Contents
1. Introduction 1.1 The Background and Motive of Research 7 1.2 The Purpose of Research 9 1.3 The Range of Research 9 1.4 The Process of Research 10
2. Literature Review
2.1

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