A Study of Impact of Packaging on Customer Buying Behavior with Special Refernce to Dove Brand
CONTENTS
1. INTRODUCTION 2. LITERATURE REVIEW 3. RATIONALE OF THE STUDY 4. OBJECTIVEOF THE STUDY 5. METHODOLOGY 6.1 THE STUDY 6.2 THE SAMPLE 6.3 TOOLS FOR DATA COLLECTION 6.4 TOOLS FOR DATA ANALYSIS 6. REFRENCE
INTRODUCTION
In nowadays competitive environment the role of packaging has changed due to increasing self-service and changing consumers’ lifestyle. Firms’ interest in packaging as a tool of sales promotion is growing increasingly. Packaging has become an ultimate selling proposition stimulating impulsive buying behavior, increasing market share and reducing promotional costs.
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.
History of Packaging
The first packages used the natural materials available at the time: Baskets of reeds, wineskins (Bota bags), wooden boxes, pottery vases, ceramic amphorae, wooden barrels, woven bags, etc. Processed materials were used to form packages as they were developed: for example, early glass and bronze vessels. The study of old packages is an important aspect of archaeology.
The earliest recorded use of paper for packaging dates back to 1035, when a Persian traveler visiting markets in Cairo noted that vegetables, spices and hardware were wrapped in paper for the customers after they were sold.
Iron and tin plated steel were used to make cans in the early 19th century. Paperboard cartons and corrugated fiberboard boxes were first introduced in the late 19th century.
Packaging advancements in the early 20th century included Bakelite closures on bottles, transparent cellophane overwraps and
1. INTRODUCTION 2. LITERATURE REVIEW 3. RATIONALE OF THE STUDY 4. OBJECTIVEOF THE STUDY 5. METHODOLOGY 6.1 THE STUDY 6.2 THE SAMPLE 6.3 TOOLS FOR DATA COLLECTION 6.4 TOOLS FOR DATA ANALYSIS 6. REFRENCE
INTRODUCTION
In nowadays competitive environment the role of packaging has changed due to increasing self-service and changing consumers’ lifestyle. Firms’ interest in packaging as a tool of sales promotion is growing increasingly. Packaging has become an ultimate selling proposition stimulating impulsive buying behavior, increasing market share and reducing promotional costs.
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.
History of Packaging
The first packages used the natural materials available at the time: Baskets of reeds, wineskins (Bota bags), wooden boxes, pottery vases, ceramic amphorae, wooden barrels, woven bags, etc. Processed materials were used to form packages as they were developed: for example, early glass and bronze vessels. The study of old packages is an important aspect of archaeology.
The earliest recorded use of paper for packaging dates back to 1035, when a Persian traveler visiting markets in Cairo noted that vegetables, spices and hardware were wrapped in paper for the customers after they were sold.
Iron and tin plated steel were used to make cans in the early 19th century. Paperboard cartons and corrugated fiberboard boxes were first introduced in the late 19th century.
Packaging advancements in the early 20th century included Bakelite closures on bottles, transparent cellophane overwraps and