A & D High Tech Case Study
A & D
Table of Contents
|Content | |Page |
|Executive Summery | |3 |
|Situation Analysis | |3 |
|Problems Found in Situation Analysis | |4 |
|Strategic Alternatives for Solving Problems | |7 |
|Selection of Strategic Alternative & Implementation Plan | |8 |
|Appendices | |9 |
Executive Summary:
A&D has decided that, to remain competitive, they must create an online shopping site that allows their customers to order their products over the internet. Their decision to have the site up and running in time for the Christmas shopping season has only given them 150 days, including the weekends, to achieve the task, which has been calculated out at 555 days based on the tasks involved. Due to the severe price restrictions that will be realized if they attempt to complete the site using extra assets and overtime, the Build decision is the wrong one for the short term. Since the Buy option does not fulfill their overall needs, and the Build option will take too long, A&D should pursue a Buy and Build plan, with the Buy being the option that best fits their needs in the short term until they are able to Build their own custom site.
Situation Analysis:
• Sells computer products, accessories, and services to consumers and businesses • Started by Ted Walter in Nebraska in 1988 • In 2000, they had revenues approaching $400 Million • Sales are primarily through their retail outlets and over the phone • Orders handled by call center
Table of Contents
|Content | |Page |
|Executive Summery | |3 |
|Situation Analysis | |3 |
|Problems Found in Situation Analysis | |4 |
|Strategic Alternatives for Solving Problems | |7 |
|Selection of Strategic Alternative & Implementation Plan | |8 |
|Appendices | |9 |
Executive Summary:
A&D has decided that, to remain competitive, they must create an online shopping site that allows their customers to order their products over the internet. Their decision to have the site up and running in time for the Christmas shopping season has only given them 150 days, including the weekends, to achieve the task, which has been calculated out at 555 days based on the tasks involved. Due to the severe price restrictions that will be realized if they attempt to complete the site using extra assets and overtime, the Build decision is the wrong one for the short term. Since the Buy option does not fulfill their overall needs, and the Build option will take too long, A&D should pursue a Buy and Build plan, with the Buy being the option that best fits their needs in the short term until they are able to Build their own custom site.
Situation Analysis:
• Sells computer products, accessories, and services to consumers and businesses • Started by Ted Walter in Nebraska in 1988 • In 2000, they had revenues approaching $400 Million • Sales are primarily through their retail outlets and over the phone • Orders handled by call center