By investigate the corporate culture of the Apple Inc, a US-based consumer Electronics Company which creates, design, produce, path-breaking and world-changing electronic products and systems, including Macintosh line of computers, iPhone, Ipad and OS X operation system. The Apple store also provides hardware and software product for customers around the world.
Established since 1976, Apple Inc. has become the largest technology computer in the world according to Apple’s (2011) website. The goals of Apple Inc. are all aim to provide satisfaction of customers by reaching their high expectation to create product that exactly suitable for what they searching for. Apple Inc. is benefit from this as they gain profits from creating customer loyalty. At the same time, producing environmentally packaging of products to reduce the waste is how they take responsibility for public interests.
Schein (1999) stated that cultures are patterns of interacting elements; if we don’t have a way of deciphering the patterns then we may not understand the cultures at all. By understanding Apple Inc. organization culture through a particular organization practice, we can match up the pieces of puzzle of culture in Apple Inc. These may also assist to reveal the successful reasons of why Apple Inc. have the most competitive advantages among the industry as they adopt the most comprehensive and proper cultural value in the company.
A corporate culture takes years to evolve and extends to every business activity by influencing employees' perceptions, behavior, and work attitudes. When a particular corporate culture is formed, it is difficult to change. (Lal, 1995) Apple Inc. successfully created a unique culture as represented innovation and legendary electronic garget products and systems in public eyes. Inside the company, Apple Inc. is a learning organization that continuous improvement and innovation is their business goals.
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