Apple.Inc Consumer Relationship Management Essay Example

ABOUT APPLE Apple Inc, an America multinational company that designs and markets consumer electronics, computer software, and personal company. Apple was founded in 1976, as Steve Jobs, Stephen Wozniak, and Ron Wayne produced the personal PC named Apple Ⅰ, thats the born of Apple first product. In the next decades, Apple became famous because of their Macintosh product line of computer and electronic devices like iMac desktop PC, Macbook pro personal computer and iPhone. Beside hardware, their Operating System software like Mac OS X is also one of their famous product that became a vital threat for their competitor like Microsoft’s windows OS. Besides that, the released of iPhone in 2007 is a milestone for Apple, they reinvent a smartphone devices and gain big market share from the mobile phone market. Till 2011, according to Apple’s earnings report, iPhone sales accounted for about $ 12.298 billion, half of Apple’s total revenue. By October 2010, Apple has 317 retail stores in 10 countries, and also online store that available for customer to purchase online. As august 2011, Apple rated one of the largest company by market capitalization and most valuable technology company in the world, surmounting Microsoft (‘Apple Inc’ 3/8/11).

CONSUMER RELATIONSHIP MANAGEMENT IN APPLE

1.1 APPLE BUILDING CUSTOMER RELATIONSHIP

Apple store, the very initial place or location that customer get in touch with apple’s product and sales personnel. Apple stores are always full of experiences sales personnel that ready to serve customer and solve the question and wonder of their customer. With this strategy, customer can feel that Apple actually care about their customer’s question and problems, they ready to solve their customer problems and questions question anytime, the friendly and helpful staff that service customer with their patient will let customer feel more comfortable and left positive impression on Apple’s customer services and their store. No only that, the