asb bank
ASB BANK
1. Identify the functions of direct marketing and say how it links producers with customers.
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, targetted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response Advertising.
Direct marketing is selling product directly to the consumer or end-user, rather than through a broker, distributor or wholesaler.
Example: Sometimes confusing the matter, direct marketing is also used to describe the sale of food directly to a restaurant, grocery store, caterer, processor, etc., who will then resell the food to customers.
2. Identify the major forms of direct marketing and the techniques they employ to target customers. Use the template provided below to explain the different techniques each major form uses to target customers.
Major forms of direct marketing differentiated in terms of techniques:
Forms of direct marketing
Target markets:
Techniques used to target customers:
Face-to-face selling
Residential area, People who like to visit in market, malls, all age group
Promotion, door-to-door service, direct approach, offering samples
Direct mail
Adults & older
Post, courier, sent mail
Catalogue
Adults & older
Sending, attractive image of products, special offer, brief description of product
Telemarketing
Land line phone holder
Special offer, brief description of product, Calling to landline
Print
Adults, older
& retired people
Flier, newspaper, posters, using famous person's face
Direct-response television advertising
House wife, retired people
stabilize
1. Identify the functions of direct marketing and say how it links producers with customers.
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, targetted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response Advertising.
Direct marketing is selling product directly to the consumer or end-user, rather than through a broker, distributor or wholesaler.
Example: Sometimes confusing the matter, direct marketing is also used to describe the sale of food directly to a restaurant, grocery store, caterer, processor, etc., who will then resell the food to customers.
2. Identify the major forms of direct marketing and the techniques they employ to target customers. Use the template provided below to explain the different techniques each major form uses to target customers.
Major forms of direct marketing differentiated in terms of techniques:
Forms of direct marketing
Target markets:
Techniques used to target customers:
Face-to-face selling
Residential area, People who like to visit in market, malls, all age group
Promotion, door-to-door service, direct approach, offering samples
Direct mail
Adults & older
Post, courier, sent mail
Catalogue
Adults & older
Sending, attractive image of products, special offer, brief description of product
Telemarketing
Land line phone holder
Special offer, brief description of product, Calling to landline
Adults, older
& retired people
Flier, newspaper, posters, using famous person's face
Direct-response television advertising
House wife, retired people
stabilize