B&M Case Study The Imperial Notes
This activity reinforces the ‘story’ of The Imperial to students, helping them to be more familiar with the key events and the people involved in the case study. What do your students know about? key events: Imperial’s Position slowly deteriorated why? 49-50, All option, Chapter 2.1 Very Important
The Imperial:
1. Roger Williams established Imperial Hotel in 1906 at Mombasa, Kenya.
2. By 1920, the seaside hotel became very famous.
3. The hotel was an attractive 200-room property with a private beach and easy access to Mombasa Airport.
4. The hotel was very reputed and has a positive corporate image.
5. Grandiose (Magnificent) Architecture, high quality service, (elegant Décor) sophisticated designs and style.
6. This hotel was bought and sold several times from 1959 to 1989.
7. The imperial had five different owners.
Global Properties:
1. Purchased the Imperial Hotel in 1989, by making a subsidiary “Private Limited Company”
2. It is an international investment group.
3. Its shareholders were from US, Japan and South Korea.
4. GP did not wanted to be involved in the Imperial.
5. GP preferred to have it work by “A manager on Site”.
6. Profits of the Imperial may be distributed as dividends to Shareholders of GP.
7. Martin Kimathi was the manager of the Imperial under GP.
Character Analysis
Martin Kimathi:
1. He was born in London.
2. He was a son of JomoKimathi.
3. As a child he was a victim of racist bullying.
4. He went to university and graduated with a degree in Hotel Management.
5. He went with his parents to Kenya in the year 2000.
6. He got one of the positions as Receptionist in the Imperial.
7. After Five years he was promoted to Head Receptionist.
8. Four years after that when he was 30, he was appointed as the manager.
9. He was appointed as “Manager” of the “Imperial” in 2009.
10. He married to Kenyan girl Anima.
11. His style of leadership was Laissez-fair.
12. He believed in authorization (empowerment) and
The Imperial:
1. Roger Williams established Imperial Hotel in 1906 at Mombasa, Kenya.
2. By 1920, the seaside hotel became very famous.
3. The hotel was an attractive 200-room property with a private beach and easy access to Mombasa Airport.
4. The hotel was very reputed and has a positive corporate image.
5. Grandiose (Magnificent) Architecture, high quality service, (elegant Décor) sophisticated designs and style.
6. This hotel was bought and sold several times from 1959 to 1989.
7. The imperial had five different owners.
Global Properties:
1. Purchased the Imperial Hotel in 1989, by making a subsidiary “Private Limited Company”
2. It is an international investment group.
3. Its shareholders were from US, Japan and South Korea.
4. GP did not wanted to be involved in the Imperial.
5. GP preferred to have it work by “A manager on Site”.
6. Profits of the Imperial may be distributed as dividends to Shareholders of GP.
7. Martin Kimathi was the manager of the Imperial under GP.
Character Analysis
Martin Kimathi:
1. He was born in London.
2. He was a son of JomoKimathi.
3. As a child he was a victim of racist bullying.
4. He went to university and graduated with a degree in Hotel Management.
5. He went with his parents to Kenya in the year 2000.
6. He got one of the positions as Receptionist in the Imperial.
7. After Five years he was promoted to Head Receptionist.
8. Four years after that when he was 30, he was appointed as the manager.
9. He was appointed as “Manager” of the “Imperial” in 2009.
10. He married to Kenyan girl Anima.
11. His style of leadership was Laissez-fair.
12. He believed in authorization (empowerment) and