Business Communications Final Exam Questions & Answers
MGMT 102 Sample questions (1-10)
1. Briefly describe any one of the communication models discussed in the textbook and/or lecture
Lasswell’s (1948) model describes communication as a one-way transmission of messages. The model shows the ‘who’ as the ‘source’, the ‘what’ as the message, the ‘how’ as the channel, the ‘whom’ as the destination and the ‘effect’ as the outcome.
2. Describe three of the of the tests you can use to enable ethical decision-making
Are we rationalising:
Identify if you are rationalising, that is justifying your reasons with excuses such as:
Everybody is doing it
It’s not illegal
They did it to me
If I don’t do it someone else will
The golden rule:
Treat others as you would want to be treated
If you wouldn’t like a particular action or behaviour to happen to you, then don’t do it to others
Publicity test:
After making a decision, it would then be publicised for anyone to see or read about such as family, friends etc. If you are happy and confident in what you have done and do not feel any guilt then it is a good test to use, if not, then the decision was not ethical.
3. What is the role of ‘I’ statements in the communication process? Illustrate with an example
I’ statements are a way of sharing emotions and letting others know how their behaviour is perceived and how it affects you. One of the most effective ways to begin assertive statements is to say ‘I feel ... when ...’ For example, the message may be: ‘I feel annoyed when you don’t let me know you will be late.’ People can express their needs and wants with an ‘I’ message. It shows their personal involvement plus a willingness to share their feelings. It also lets them own their own reactions.
4. Identify and explain the three techniques of persuasion as outlined in the textbook
Three techniques:
Rhetorical mix
Features-benefits mix
Appeals to emotion
Rhetorical mix:
Persuasion involves careful framing of arguments and a mixture of the
1. Briefly describe any one of the communication models discussed in the textbook and/or lecture
Lasswell’s (1948) model describes communication as a one-way transmission of messages. The model shows the ‘who’ as the ‘source’, the ‘what’ as the message, the ‘how’ as the channel, the ‘whom’ as the destination and the ‘effect’ as the outcome.
2. Describe three of the of the tests you can use to enable ethical decision-making
Are we rationalising:
Identify if you are rationalising, that is justifying your reasons with excuses such as:
Everybody is doing it
It’s not illegal
They did it to me
If I don’t do it someone else will
The golden rule:
Treat others as you would want to be treated
If you wouldn’t like a particular action or behaviour to happen to you, then don’t do it to others
Publicity test:
After making a decision, it would then be publicised for anyone to see or read about such as family, friends etc. If you are happy and confident in what you have done and do not feel any guilt then it is a good test to use, if not, then the decision was not ethical.
3. What is the role of ‘I’ statements in the communication process? Illustrate with an example
I’ statements are a way of sharing emotions and letting others know how their behaviour is perceived and how it affects you. One of the most effective ways to begin assertive statements is to say ‘I feel ... when ...’ For example, the message may be: ‘I feel annoyed when you don’t let me know you will be late.’ People can express their needs and wants with an ‘I’ message. It shows their personal involvement plus a willingness to share their feelings. It also lets them own their own reactions.
4. Identify and explain the three techniques of persuasion as outlined in the textbook
Three techniques:
Rhetorical mix
Features-benefits mix
Appeals to emotion
Rhetorical mix:
Persuasion involves careful framing of arguments and a mixture of the