Cadbury's Adverts
14 Media Studies
Read the following article THORUOUGHLY, the Cadbury adverts are one of the texts you will study for your MS4 exam.
1. Highlight any key facts, figures and information that would be useful in relation to Representation, Audience, Industry, Narrative etc. (basically to ensure you will be able to use advertising for any question in the exam). It would be useful if you make notes in your books for your own revision later.
2. Analyse the Cadbury’s adverts focusing on-
• Narrative
• Representation
• Generic conventions
• Use of colour
• Music
• Intertextuality
• Camera shots
• Audience
Institution
Cadbury is one of the best known brands in the UK they have been making their simple chocolate bar since 1905. The brand however started in 1824 when John Cadbury set up a shop in Bull Street, Birmingham, the shop sold tea, coffee and homemade drinking chocolate.
It was in 1919 that Cadbury started adding extras to their chocolate for example honeycomb and nougat. Today Cadbury bars can be seen in pretty much every shop that you venture into in the UK; they are as well know as Coca-Cola.
Just a quick look through Youtube.co.uk will show you that many of Cadbury’s previous adverts were portraying the message our chocolate tastes really good so buy some and eat it. An example of this would be the Cadbury Flake adverts of the 70’s and early 80’s where by someone (usually a very attractive woman) would be filmed enjoying a Flake in a slow and suggestive manner with heavy sexual undertones.
The television adverts were product orientated with taste and feeling the main elements of the advert. Some of the adverts have a jingle or even a character that is associated with a particular product for example the – Cadbury Caramel Bunny and the Cadbury Mini Egg Parrot.
To update Cadburys marketing activity in
Read the following article THORUOUGHLY, the Cadbury adverts are one of the texts you will study for your MS4 exam.
1. Highlight any key facts, figures and information that would be useful in relation to Representation, Audience, Industry, Narrative etc. (basically to ensure you will be able to use advertising for any question in the exam). It would be useful if you make notes in your books for your own revision later.
2. Analyse the Cadbury’s adverts focusing on-
• Narrative
• Representation
• Generic conventions
• Use of colour
• Music
• Intertextuality
• Camera shots
• Audience
Institution
Cadbury is one of the best known brands in the UK they have been making their simple chocolate bar since 1905. The brand however started in 1824 when John Cadbury set up a shop in Bull Street, Birmingham, the shop sold tea, coffee and homemade drinking chocolate.
It was in 1919 that Cadbury started adding extras to their chocolate for example honeycomb and nougat. Today Cadbury bars can be seen in pretty much every shop that you venture into in the UK; they are as well know as Coca-Cola.
Just a quick look through Youtube.co.uk will show you that many of Cadbury’s previous adverts were portraying the message our chocolate tastes really good so buy some and eat it. An example of this would be the Cadbury Flake adverts of the 70’s and early 80’s where by someone (usually a very attractive woman) would be filmed enjoying a Flake in a slow and suggestive manner with heavy sexual undertones.
The television adverts were product orientated with taste and feeling the main elements of the advert. Some of the adverts have a jingle or even a character that is associated with a particular product for example the – Cadbury Caramel Bunny and the Cadbury Mini Egg Parrot.
To update Cadburys marketing activity in